BANGKOK, THAILAND –
Media OutReach Newswire – 2 April 2025 – ICONSIAM, a global landmark along the Chao Phraya River developed through a joint venture of Siam Piwat, Charoen Pokphand Group (CP), and Magnolia Quality Development (MQDC), joins forces with public and private sector partners to present the grand
“ICONSIAM THAICONIC SONGKRAN CELEBRATION 2025”, investing over
US$1.9 million (65 million baht) to host a spectacular event under the concept
“The Legendary Festival of Waters – A Stream of Thai Charms.” This reinforces ICONSIAM’s position as a
Global Experiential Destination, highlighting Thailand’s rich cultural heritage to attract visitors from around the world. The event will feature
5 Must-Experience Highlights showcasing the charm of Thai Songkran to promote Thailand as a central tourism hub in the region, aligning with government initiatives. Visitors can enjoy safe and fun water activities with a
9-meter-high water tower, a
children’s water play zone,
a stunning
sand pagoda,
Songkran parades, the
sacred water-pouring ritual for Buddha images, and various
Thai cultural performances and mini concerts throughout the seven-day celebration. The festival will be held from
April 10–16, 2025, at River Park, ICONSIAM, and is expected to attract over 1.4 million local and international visitors throughout the 7-day celebration.
A Global Celebration of Thai Songkran
Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., stated that
Songkran is a source of great national pride, recognized as a global festival that draws visitors from all over the world, generating substantial economic benefits for Thailand. As a key landmark and a
Global Experiential Destination, ICONSIAM is committed to honoring and preserving Thailand’s cultural heritage. ICONSIAM remains dedicated to
celebrating Thai heritage and passing it on to future generations. As a leader in hosting
ICONIC EVENTS, ICONSIAM continues to elevate Thai cultural celebrations on a global scale.
For
this year’s grand Songkran festival along the Chao Phraya River, ICONSIAM has partnered with the
Ministry of Culture, Department of Cultural Promotion, Bangkok Metropolitan Cultural Council, Tourism Authority of Thailand, Bangkok Metropolitan Administration, Public Relations Department, and various government agencies, along with various private sectors. The official opening ceremony of the
“ICONSIAM THAICONIC SONGKRAN CELEBRATION 2025” will take place on
April 10, 2025, from 5:00 PM onwards at River Park, ICONSIAM, featuring the
vibrant Songkran Parade, which includes appearances by a famous actress, captivating cultural performances, and lively mini concerts.
Themed “The Legendary Festival of Waters – A Stream of Thai Charms”
The festival
blends traditional Thai customs with a modern touch, allowing both locals and international visitors to
experience Thailand’s rich cultural heritage in a fun and safe environment. Visitors can immerse themselves in
“Thai-Style Fun” through
5 Must-Experience Highlights designed to create unforgettable memories:
1. Must Play – The Splash
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Sook-Songkran Water Tower: A
9-meter-high water tower decorated with Thai floral patterns, featuring spectacular water effects. -
Kids Zone: A special water play area for young children to enjoy safely.
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‘Dry & Dash’ Zone: A convenient area for drying off, changing clothes, and freshening up before continuing to shop, dine, or explore ICONSIAM.
2. Must Discover – The Traditions
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Giant Sand Pagoda Landmark: A stunning sand sculpture crafted by
renowned Thai sand artist Chanathip Chuenbumroong.
-
Sacred Water-Pouring Ritual: Pour water over the
marble Buddha statue from the Blue Temple (Wat Rong Suea Ten, Chiang Rai) for blessings in the Thai New Year.
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Respect for Elders: Participate in the
traditional water-pouring ceremony with Thai National Artists for good fortune.
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Exquisite Thai Pavilion Display: Admire an intricately crafted pavilion, a masterpiece by Thai artisans.
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Cultural Performances: Witness
Nora dance performances (a UNESCO-listed intangible cultural heritage from southern Thailand) and other rare Thai classical dance showcases.
3. Must Joy – The Celebration
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Spectacular Songkran Parade featuring
8 Thai celebrities, including Bow Maylada, Win Metawin, Engfa Waraha, Charlotte Austin, Leena Lalina, Mew Natcha, Chompoo Araya, and her daughter Abigail.
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Over 300 Free Mini Concerts from top artists, including
Jeff Satur, 4EVE, ATLAS, PROXIE, LYKN, Dice, Milli, Dice, Daou Offroad among others.
4. Must Taste – The Flavors of Thailand
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Experience the vibrant flavors of
SOOKSIAM with
four regions of Thailand, including
Khantoke dishes from Northern Thailand, Trang-style grilled pork, Sukhothai-style tom yum noodles, and seasonal desserts like
mango sticky rice and Thai mango lod chong. -
Cooling Summer Treats from
over 150 renowned restaurants at ICONSIAM.
5. Must Buy – Seek the Thai Treasures
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Exclusive Songkran Collection:
‘NAKROB MOONMANAS x ICONCRAFT’ featuring unique
t-shirts, pants, hats, and bags.
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Thai Handicrafts & Souvenirs: A wide range of
artisan products and refreshing summer goods from
1,000+ shops at ICONSIAM, ICONCRAFT, SOOKSIAM and Siam Takashimaya.
Experience the perfect blend of tradition and modern entertainment at Thailand’s most spectacular Songkran festival! Join us for the “THAICONIC SONGKRAN CELEBRATION 2025”
at River Park, ICONSIAM from April 10 – 16, 2025 and immerse yourself in a joyous, culturally enriching celebration—free of charge!
Stay tuned for event updates and participation details at www.iconsiam.com or follow us on Facebook: ICONSIAM.
Hashtag: #ICONSIAMSongkran #SongkranFestival2025 #ICONSIAM
The issuer is solely responsible for the content of this announcement.
