-
A total investment of 100 million baht (USD) 2.8 million)to create an extravagant experiencecombining traditional Thai and Chinese culture, prosperity rituals, auspicious shopping and wonderful cultural spectacle.
THE party goals attracting more than 3.5 million visitors, Thai and international, throughout the month of February, driving growth of 8 to 10%
in economic activity within the shopping center related to same period last year.
BANGKOK, THAILAND – Media OutReach Newswire – February 6, 2024 –
CONSIAMa world monument along the Chao Phraya River, in collaboration with
The Ministry of Culture, the Department of Cultural Promotion, the Thai Chamber of Commerce and the Board of Trade of Thailand, as well as private partners including Hatakabb (Sim Tien Hor) Company Limited, Reference Sathorn-Wongwianyai and Tao Kae Noi.is committed to preserving and promoting Thai-Chinese cultural traditions, ushering in the new year with a grand Chinese New Year celebration, “THE ICONSIAM ETERNAL PROSPERITY CHINESE NEW YEAR 2024,”
from February 7 to 11, 2024. The highlight of this year is asking for blessings by participating in
ceremonies led by the
Hong Kong Pak Tai Temple, which is hosted at ICONSIAM, a place known as the center of abundant blessings and auspiciousness. Furthermore, as evidenced by the “Fan-Blade Wheel of Fortune Dragon Show”
for the first time in Thailandand enjoy the showcase of
Traditional lion dance with dragon head, exceptional performance by the Hunan acrobatic troupe, Sichuan costume and face show and Chinese opera performance. This celebration not only reinforces ICONSIAM’s position as
leading global destination but also presents a unique opportunity for locals and international visitors to immerse themselves in a cultural extravaganza along the banks of the Chao Phraya River.
Regarding the global recognition of ICONSIAM as a global landmark following the successful New Year countdown celebration,
Mr. Supoj Chaiwatsirikul,
Managing Director of ICONSIAM Company Limited, said the company is moving forward to further cement its status as a global landmark by collaborating with public and private partners to host an extravagant Chinese New Year celebration under the concept “Merge the power of the great dragon to celebrate the auspicious year. With a total investment of
100 million baht ($2.8 million), the celebration aims to provide an exceptional experience to visitors throughout the month of February. The festivities are divided into two phases, starting with the Hong Kong trip campaign.The Dragon’s Great Journey 2024“, which will run from today until February 18, 2024. The second phase includes activities around prosperity rituals, auspicious shopping and wonderful cultural performances from Thai and Chinese traditions, which will take place from February 7 to 11, 2024. The aim is to provide a holistic and auspicious experience for Thai and international tourists.
In addition, Mr. Supoj revealed “data from
Ministry of Tourism and Sports reported
1,300,363 tourists travel to Thailand during the first half of January 2024, from January 1 to 14, with expenses totaling more than
63,205
million baht (USD
1.8 billion). Chinese tourists top the list, followed by visitors from Malaysia, South Korea, Russia and India. This indicates a positive trend in tourism recovery and economic expansion, especially during the Chinese New Year celebration, considered an important and auspicious event for Chinese-Thai descendants.
“It is expected that the celebration of the Chinese New Year in 2024 will entail substantial expenditure, exceeding
34,000 million baht ($971 million)contributing to a
8 to 10% increase in retail consumption within the shopping center compared to the same period last year. Mr. Supoj expressed confidence that ICONSIAM’s various campaigns will elevate Thailand’s Chinese New Year celebration to a global festival, attracting more than 3.5 million visitors and further increasing retail spending within ICONSIAM.
Don’t miss the opportunity to participate in this extraordinary celebration during “THE ICONSIAM ETERNAL PROSPERITY CHINESE NEW YEAR 2024” from February 7 to 11, 2024, at ICONSIAM, Charoen Nakhon Road. For more information, please visit
www.iconsiam.com
Hashtag: #ICONSIAM
The issuer is solely responsible for the content of this announcement.
