- Hyundai Motor Group and NVIDIA will collaborate with the Korean government to develop Korea’s physical AI industry, including establishing an AI application center and an AI technology center, while fostering local AI talents to create a vibrant innovation ecosystem.
- Hyundai Motor Group builds AI factory with NVIDIA to accelerate training, validation and deployment of models for embedded AI, autonomous driving, smart factories and robotics
- Hyundai Motor Group begins leveraging NVIDIA Omniverse and Cosmos running on NVIDIA RTX PRO servers to develop digital twins and automotive factory robots
- With NVIDIA Nemotron Open Models and NVIDIA NeMo Tools, Hyundai Motor Group Accelerates Proprietary LLM and AI Development
- Using NVIDIA DRIVE AGX Thor, running on the security-certified DriveOS operating systemHyundai Motor Group plans to offer advanced driver assistance systems, next-generation safety features and in-vehicle intelligence for mobility solutions.
GYEONGJU, South Korea, October 31, 2025 /PRNewswire/ — Hyundai Motor Group and Nvidia announced today that they are deepening their collaboration to accelerate innovation in autonomous vehicles (AVs), smart factories and robotics with a new AI factory, powered by NVIDIA Blackwell AI infrastructure
Building on their previous work together
Hyundai Motor Group and NVIDIA are now entering a new phase of collaboration, moving from the strategic adoption of advanced software platforms and infrastructure to the joint innovation of core physical AI technologies. Together, they will co-develop AI capabilities for mobility solutions, next-generation smart factories and advances in in-device semiconductors to strengthen Hyundai Motor Group’s future capabilities.
As part of this effort, Hyundai Motor Group and NVIDIA aim to enable integrated training, validation and deployment of AI models using 50,000 NVIDIA Blackwell GPUs.
Additionally, in support of The Korean government’s initiative To build a national physical AI cluster, Hyundai Motor Group and NVIDIA will work closely with government stakeholders to accelerate the development of the ecosystem. This will result in an investment of approximately $3 billion to advance the physical AI landscape in Korea.
Major efforts include the establishment of Hyundai Motor Group’s physical AI application center, NVIDIA AI technology center and physical AI data centers in the region. To formalize this collaboration, the Ministry of Science and ICT of the Republic of Korea, Hyundai Motor Group and NVIDIA signed a memorandum of understanding on October 31. This collaboration will also foster dynamic exchanges with NVIDIA’s world-class engineers and technicians, helping to train the next generation of Korean talents in physical AI.
“For Korea to become a leading country in AI, advancement of physical AI is essential – a key initiative championed by the Ministry of Science and ICT. This inaugural step in public-private collaboration to foster physical AI is therefore incredibly significant,” said Bae Kyung-hoon, Deputy Prime Minister and Minister of Science and ICT of the Republic of Korea. “Korea has a strong manufacturing base. By combining Korea’s rich manufacturing data with NVIDIA’s cutting-edge AI infrastructure, we hope to build a win-win model through collaboration with domestic enterprises, thereby accelerating the innovative transformation of AI (AX) in manufacturing across all sectors,” he emphasized.
“As we enter a new era of AI-driven mobility and smart factories, deepening our collaboration with NVIDIA marks a crucial step forward,” said Euisun Chung, executive chairman of Hyundai Motor Group. “Together, we are not only building advanced technologies, but also laying the foundation for a robust AI ecosystem in Korea, one that fosters innovation, nurtures talent, and positions us at the forefront of global AI leadership.”
“AI will revolutionize every facet of every industry. In transportation alone, from vehicle design and manufacturing to robotics and autonomous driving, NVIDIA’s computing and AI platforms are transforming the way the world evolves,” said Jensen Huang, founder and CEO of NVIDIA. “Together with Hyundai Motor Group – Korea’s industrial powerhouse and one of the world’s leading providers of mobility solutions – we are building smart cars and factories that will shape the future of the multi-billion dollar mobility industry.
Hyundai Motor Group Advances Automotive with NVIDIA AI Factory
With its NVIDIA Blackwell-based AI factory, Hyundai Motor Group will deploy critical infrastructure to power every phase of innovation, bringing together in-vehicle AI, autonomous driving, factory automation and robotics into an intelligent, interconnected ecosystem.
Hyundai Motor Group uses the three NVIDIA AI computing platforms that serve as infrastructure for physical AI and robotics:
-
NVIDIA DGX
platform and other NVIDIA AI frameworks enable AI model training and software development at scale. -
NVIDIA Omniverse
AndNVIDIA Cosmos run onNVIDIA RTX PRO servers allow digital twins and simulation to optimize manufacturing, as well as test and validate AV software in an infinite number of driving scenarios. -
NVIDIA DRIVE AGX Thor
serves as the “AI brain” for real-time intelligence in vehicles and robots.
Together, these computing platforms form the backbone of AI and automotive factories, enabling the transportation sector to develop, validate and deploy advanced physical AI at scale.
Building smart factories and safe cars of the future
As part of the expanded collaboration, unveiled earlier this year, Hyundai Motor Group will use the NVIDIA Omniverse Enterprise platform to develop robust factory digital twins – virtual replicas of manufacturing environments that unify and manage factory data – as well as enable precision control, in-the-loop software and hardware validation, discrete event simulation and virtual commissioning.
These physically precise digital environments accelerate robot integration, optimize production, enable predictive maintenance, and pave the way for fully autonomous, software-defined factories, reshaping the way vehicles are designed and manufactured.
Omniverse Enterprise also extends to humanoid and robotic systems using NVIDIA Isaac Sim—an open framework for robotics built on NVIDIA Omniverse. This enables virtual validation of task assignments, motion planning and ergonomic safety before robot deployment on physical production lines, significantly speeding up robot integration and maximizing productivity.
Hyundai Motor Group is also testing the use of NVIDIA Omniverse and Cosmos platforms on NVIDIA RTX PRO servers (with NVIDIA RTX PRO 6000 GPU Blackwell Server Edition) to create digital twins of regional driving environments and conditions, incorporating in-depth simulations to advance its development pipeline. These sophisticated capabilities place Hyundai Motor Group at the forefront of next-generation scalable autonomous driving.
Advanced AI models — built with NVIDIA Nemotron open reasoning models on AI and NVIDIA NeMo software could enable over-the-air updates to vehicle capabilities and functionality. In addition to autonomous capabilities, Hyundai Motor Group will cooperate on these advanced models to develop a range of innovative in-car AI features, from personalized digital assistants to intelligent infotainment and adaptive comfort systems, powered by these advanced models. This transforms vehicles into intelligent agents that continually evolve and learn.
Inside the vehicle, NVIDIA DRIVE AGX Thor, an accelerated compute running on the safety-certified DriveOS operating system, is configured to deliver AI computing power for advanced driver assistance and next-generation safety features, as well as immersive in-vehicle AI experiences.
With NVIDIA, Hyundai Motor Group is evolving its vehicles and independent systems factories into a single, interconnected and intelligent ecosystem, setting a new standard for the future of the global automotive industry.
About Hyundai Motor Group
Hyundai Motor Group is a global company that has created a value chain based on mobility, steel and construction, as well as logistics, finance, IT and services. With approximately 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia and Genesis. Armed with creative thinking, cooperative communication and the willingness to meet any challenge, we strive to create a better future for all.
Further information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com Or Press room: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Press Room
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SOURCE Hyundai Motor Group
