The latest research from Booking.com has exploited new trends and ideas led by food, revealing Asia-Pacific Growth of appetite for holiday homes as they travel with their taste buds
Sydney,, September 24, 2025 / Prnewswire / – The research of “Taste of Home Asia Pacific” of Booking.com reveal that food plays a central role in the training of holiday experience in 2025. Travelers in the region are increasingly selecting vacation homes that offer accessibility and freedom of dinner, host and / or cooking in unique spaces and authentic destinations.
For Australians, food considerably shapes trips, with 82% of destinations based on culinary preferences, holiday homes are a type of accommodation chosen for this trip, with 97% of Australians saying that they modify their cooking and catering habits during their trip. They frequent local markets (85%), cook local dishes (34%), are trying new household appliances (33%) and experiment with new revenues (34%).
While travelers are looking for more significant and personalized stays, research has identified four yearsTaste Trends’ to shape the travel experience on a culinary vacation
1. The new Head chef in the holiday home
The role of the “chef” in holiday homes changes. Only 13% of Australian travelers said mom as a holiday cook. The younger generations now trust the lead with complete confidence, mixing family recipes with new ideas; Gen Z (38%) most often cooks family revenues.
2. Vacation cooking people
Four distinct personalities from vacation cooking emerged in search for travelers reserving goodies staying holiday homes
- Comfort Traditionalist
- Gras Experimenter
- The relaxed Minimalist
- The always entertaining Worldly
3. Tourism of Chariot
Through the Asia-PacificHoliday homes fuel an increase in “carriage tourism”, where visits to local food markets, seasonal gourmet festivals and fashionable supermarkets are part of the travel experience. 88% of Australian travelers like to visit local food markets on vacation, a figure that increases 96% among frequent holiday bookers.
4. Portable guard
Travelers bring their kitchens with them when booking houses. This makes vacation kitchens familiar while allowing the exploration of destination. 80%of Australians bring food or cooking items, including tea / coffee (38%), wine (25%), sauces (24%), coffee machines (13%) and barbecue tools (13%).
For more information on the Taste of Home Asia Pacific from Booking.com and to download the report, please visit here.
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Source Booking.com
