Huda Beauty supports Miss Universe Palestine and Nadeen Ayoub on her Miss Universe journey
DUBAI, UAE, October 21, 2025 /PRNewswire/ — Huda Beauty is thrilled to announce its official partnership with Miss Universe Palestine, Nadeen Ayoub — a powerhouse of determination, beauty and impact who embodies everything the brand stands for: empowerment, inclusiveness and fearless self-expression.
Founded by global beauty mogul Huda Kattan, Huda Beauty has always championed authenticity and representation in everything it does. This exciting partnership marks a bold new step in the brand’s mission to celebrate women who use their platforms to create real change and inspire the world.
At just 27 years old, Nadeen Ayoub is more than a model and wellness advocate—she’s a leader with a mission. Crowned Miss Universe Palestine, Nadeen will proudly represent her country at the 74th Miss Universe pageant this November in Bangkok, Thailand, where she will compete against more than 130 contestants from around the world.
Beyond the spotlight, Nadeen is the founder of the Olive Green Academy and the Sayidat Falasteen Foundation, platforms dedicated to sustainability, education and women’s empowerment. Through initiatives that fuse technology, environmental awareness, and social impact, her work is reshaping how communities approach wellness, environmental responsibility, and opportunities for women – values that resonate deeply with Huda Beauty’s belief that beauty is a force for empowerment and progress.
Together, Huda Beauty and Nadeen Ayoub are redefining what it means to be truly beautiful – strong, authentic, and unapologetically yourself – while spotlighting the power of women to create change, one bold step at a time.
ABOUT HUDA BEAUTÉ
Huda Beauty’s mantra is that beauty is self-taught. Founded by Huda Kattan, a leading beauty authority, in 2013, the brand has evolved into a globally renowned beauty movement that challenges conventional norms and empowers beauty lovers everywhere.
Known for inspiring transparency within the industry and creating iconic, innovative and cult-favorite products, such as ICONIC Easy Routine — Easy Primer, Easy Blur & Easy Bake Setting Powder — the brand makes beauty accessible and fun for everyone. Driven by its community, Huda Beauty encourages a celebration of individuality and self-expression that goes beyond just makeup.
In 2025, Huda Beauty took a major step forward by becoming a fully independent company starting in June, a bold step that reinforces its commitment to creative freedom, community-driven innovation and founder-led vision. Earlier in 2025, Huda Beauty was recognized as the world’s most popular beauty brand in Q1 and Q2 2025 by Cosmetify, reinforcing its status as a global leader in the beauty industry.
Known for its commitment to quality, authenticity and innovation, the brand has also received numerous accolades and been honored with prestigious awards, including the Allure Best of Beauty Award, the Elle Beauty Award and the Cosmopolitan Beauty Award.
SOURCE Huda Beauty
