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China’s vast social media network has more than 1.02 billion users, and projections estimate that number will reach 1.2 billion by 2027.
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This partnership will ensure that users will be able to create, manage and monitor content, obtain and analyze real-time data and create reports across all global and Chinese social media networks on a single platform.
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Global brands will benefit from better understanding the impact of their social media campaigns in China and applying lessons learned to improve current and future campaigns.
SHANGHAI, CHINA – Media OutReach – October 24, 2023 –
BRING, the leading social media management platform in China, announced the expansion of its strategic partnership with Hootsuite, the global leader in social media management, to provide greater access, insights and efficiency for international brands in China. The partnership, focused on three key verticals – education, pharmaceuticals and financial services – builds on an existing relationship that has enabled global marketers to manage global and Chinese social media networks within ‘one platform on Hootsuite.
A strategic market for many international brands, marketers are keenly aware of the immense opportunities in China, which has an estimated 1.02 billion social media users, and projections estimate the number of users to reach up to
1.2 billion by 2027. However, international marketers have long struggled to manage their social media presence in China alongside global social networks.
The partnership will give global marketers easier access to KAWO within Hootsuite and enable them to create, manage and monitor content, obtain and analyze real-time data and generate insightful reports on all global and Chinese social media networks – a single platform capable of managing Facebook, Instagram, Weibo, WeChat and more. Bringing all social media into one dashboard enables a seamless and optimized workflow, allowing global brands to better understand the impact of their social media campaigns in China and apply lessons learned to improve current and future campaigns.
With real-time analysis of data and insights across markets, marketers can leverage changing trends to create experiences that resonate meaningfully with audiences and drive performance. The unified environment also gives international marketers a holistic view of their campaign performance globally and in China, allowing them to optimize and allocate their budgets more precisely.
Alex Li, CEO of KAWO, said: “Marketers and brands around the world are increasingly looking to supercharge their campaigns and improve their performance in China’s rapidly evolving social media landscape. From selecting platforms to creating engaging content and accurately measuring ROI, brands and marketers are looking for cutting-edge solutions that help them be more strategic and dynamic in their local campaigns. Our strengthened partnership with Hootsuite will make it easier for marketers to make timely, data-driven decisions by providing much-needed visibility and insight on a single platform, allowing them to focus on delivering engaging and impactful campaigns. impactful in China.
James Partington, Director of Partnership Programs at Hootsuite, said: “For over 15 years, we’ve been helping brands grow online by providing the best social media tools that drive efficiency and results. We are excited to strengthen our partnership with KAWO, having seen the benefits our early collaboration/integration brings to our customers. Working together as part of a broader partnership, we look forward to improving productivity in a collaborative ecosystem that will strengthen our customers’ competitive advantage.
An integrated platform in China, KAWO supports over 500 global brands across a range of industries across WeChat, Weibo, Douyin, Kuaishou and Bilibili.
Hashtag: #Business #Technology #KAWO #SocialMedia #SocialMediaManagement
The issuer is solely responsible for the content of this announcement.
