HONG KONG SAR – Media OutReach – 1 April 2023 – As overseas tourists and large-scale events return to Hong Kong, Lan Kwai Fong has partnered with The Department of International Trade Promotion, Ministry of Commerce of Royal Thai Government (DITP) to present a sensational Thai cultural celebration unlike any other. During mid-April each year, families and friends gather around to celebrate Songkran (Thai New Year) by having water blessing ceremonies and paying gratitude to their elders. The inaugural Thai SELECT Carnival 2023 will transform the streets of Lan Kwai Fong into a mini Thailand for one day only on Saturday, 22 April.
Group Photo Dr. Allan Zeman, Chairman of Lan Kwai Fong Group (Left 2) Ms. Chanunpat Pisanapipong, Trade Commissioner and Consul, Executive Director of DITP Hong Kong (Left 3) Mr. Bernard Charnwut Chan, Chairman of Hong Kong-Thailand Business Council (Right 3) Mr. Jonathan Zeman, CEO & Director of Lan Kwai Fong Group (Left 1) Mr. Edwin Chuang, Managing Director of Chuang’s Group (Right 2) Mr. Vathanyoo Kunapornsujarit, Deputy Thai Trade Commissioner & Consul (Right 1)
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The street festival will bring together over 30 curated Thai brands and a host of cultural awarding of certificates performances taking stage along Lan Kwai Fong and Wo On Lane. Visitors can experience the sights and sounds of the beloved tropical destination by immersing in various experiences spanning F&B (featuring fresh fruits and local delicacies), health and wellness, travel, local traditions, and more.
Satisfy Your Cravings With Thai Culinary Delights
One of Hong Kong’s most popular travel destinations, Thailand not only boasts tranquil beaches and magnificent temples and scenery. The country is widely known for its delicious cuisine and produces such as Thai Hom Mali Rice. To help Hong Kong people find Thai restaurants providing exceptional quality food, the DITP awards the
Thai SELECT certificate to those that use original ingredients to offer an authentic taste of Thailand. Currently, there are 43 Thai SELECT restaurants in Hong Kong.
Thailand is also well-known for the rich diversity of its rice varieties. To boost the confidence of local and international consumers and promote “Think Rice, Think Thailand”, the Department of Foreign Trade (DFT), Ministry of Commerce of the Royal Thai Government grants qualified rice products with the Thai Hom Mali Rice certificate. Look out for this green logo next time you’re shopping for rice!
Mrs. Chanunpat Pisanapipong, Thai Trade Commissioner & Consul and Executive Director of DITP HK says, “Thailand is renowned as the ‘Kitchen of the World’ and our New Year is always a joyous affair. We’re excited to partner up with Lan Kwai Fong to showcase our foods and products from Thailand, and introduce the Thai SELECT certificate for Thai restaurants and Thai Hom Mali Rice logo to more people in Hong Kong.”
Visitors of the Thai SELECT Carnival can learn more about the local culinary culture and treat their taste buds to gourmet tastings highlighted by the DITP. Indulge in mouth-watering Thai grub like chicken rice, papaya salad, and grilled satay skewers at the carnival’s dedicated F&B brands; and satisfy your sweet tooth with dessert staples such as mango sticky rice, coconut sago cake, and steamed pandan layer cake. Sip on Thai beer or crack open a fresh coconut to wash everything down. For those hankering for more, you can even bring home delicious snacks like dried mango, durian crisps, and rice crackers from different Thai brands available in Hong Kong.
Browse 30+ Thai Brands at Lan Kwai Fong’s Street Carnival
Besides the abundance of F&B offerings, the Thai SELECT Carnival also features a host of Thai brands highlighting various wellness and travel products and services. Dr. Allan Zeman, Chairman of Lan Kwai Fong Group says, “As Hong Kong’s leading cultural and entertainment destination, Lan Kwai Fong continues to bring innovative new experiences to locals and tourists. Thai SELECT Carnival is a truly unique cultural celebration as it brings together more than 30 Thai brands from F&B, health and wellness, and travel under one roof.”
Learn more about Thailand’s state-of-the-art healthcare services with Bumrungrad International Hospital, which is ranked by Newsweek as Thailand’s best hospital in 2021. Browse natural balms and bug sprays with herbal extracts and plant oils at Green Herb. If you’re planning a tropical getaway to Phuket, take the opportunity to book the special accommodation packages offered at the carnival. Andara Resort and Villas offers discerning travelers a home away from home on a luscious hillside above powdery stretches of sand; while Aquella Golf and Country Club takes their guests to a whole new level of tranquility overlooking the unspoiled Andaman Sea coastline.
Immerse Yourself in Local Thai Culture
To bring the Thai SELECT Carnival to life, Lan Kwai Fong will deliver an exciting line-up of cultural performances and activities throughout the day. Visitors to the carnival will experience the unique culture of Thailand through traditional song and dance performances, Muay Thai demonstrations, parades and much more. The highlight of the programming will surely be the water blessing ceremony, an ancient Songkran (Thai New Year) tradition that brings good luck and fortune to everyone around. Carnival goers can also look forward to the Thai dress contest where participants will show off beautiful traditional clothing on the streets of Lan Kwai Fong.
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