Hong Kong Life launches a 10-week “Care We On Health Challenge” Giving out eCoupons worth HKD40,000 in total

HONG KONG SAR – Media OutReach – October 20, 2023 – Hong Kong Life has announced the launch of a 10-week reward campaign titled “Care We On Health Challenge”. The campaign integrates gaming elements into the official Hong Kong Life WhatsApp account, allowing participants to follow health tips and earn rewards through a simple interactive question-and-answer game, thereby encouraging and promoting the development of a healthy lifestyle and habits.

Until December 28, 2023 (the “Campaign Period”), participants can join the “Care We On Health Challenge” (the “Campaign”) via the WhatsApp link (
https://bit.ly/45Aqayg ) in the countryside. Participants will instantly receive the multiple choice question (“Weekly Question”) relating to physical and mental well-being. Hong Kong Life will automatically send the weekly question to participants via WhatsApp every Friday. Participants can answer each weekly question within the time limit. The first 200 participants to answer the weekly question will be eligible for a HKD 20 eCoupon, and those who participate continuously for 10 weeks will have the chance to win a total of 200 HKD eCoupons.

Mr. Jonathan Ko, Chief Marketing Officer of Hong Kong Life, said: “Hong Kong Life launched its official WhatsApp account in September. We are now trying to incorporate gaming elements into the WhatsApp platform by introducing the “Care We On Health Challenge”. ‘, which combines simple question-and-answer sessions with instant rewards, giving our participants a whole new gaming experience. Through the health tips and rewards offered by the campaign, we hope to encourage participants to adopt a healthy lifestyle healthy for the long term and embark on a healthy journey with Hong Kong Life.

Chronology of“Care We On Health Challenge“