Ho Chi Minh City, Vietnam, December 25, 2023 /PRNewswire/ — Ho Chi Minh City, a culinary haven renowned for its vibrant street food scene, has embarked on an international media campaign to showcase its unique and transformative cuisine. Run by the Ho Chi Minh City Tourism Department since December 2023, the campaign captivated audiences around the world with its compelling video titled “All You Can Eat”. The captivating video was broadcast during prime time and throughout the day on renowned networks such as CNN Asia, Discovery and Asian Food Network (AFN). Leveraging the power of digital platforms and social media, the campaign ensures that tantalizing glimpses of Ho Chi Minh City the culinary landscape reaches a global audience.
In addition, in November and December, the Heritage Guide presenting gastronomy in Ho Chi Minh City is widely distributed on all Vietnam Airlines international and domestic flights.
As the city actively promotes its distinctive gastronomy, a quick guide is provided to the famous food streets and markets. Let’s explore the hidden gems of these gastronomic paradises, where street vendors passionately concoct mouth-watering dishes.
Ben Thanh Market, located in District 1, is a bustling center known for its vibrant atmosphere and culinary diversity. Here, visitors can enjoy regional specialties like banh beo (water fern cake), banh nam (steamed dumpling dishes)… Gate 7 of Ben Thanh Market is particularly renowned for its concentration of stalls selling delicious sweet desserts.
In the 1st arrondissement, Tan Dinh Market stands out as a culinary gem with a history spanning more than 90 years. Its food court comes alive in the evening, offering a variety of dishes from broken rice and porridge to noodles and refreshing drinks.
Cho Lon in Districts 5 and 6, highlights the unique culinary traditions of Ho Chi Minh City Chinese community. Binh Tay Market, Soai Kinh LamAnd Dai Quang Minh Market are culinary landmarks where people can enjoy roast duck, dumplings, potted chicken and kung fu noodles.
In the 10th arrondissement, Ho Thi Ky food street is a vibrant destination with plenty of food and drink stalls. Try the spicy snail noodle soup (hu tieu oc) or snail curry (pha lau oc) with its flavorful broth for dipping the bread.
Plus, don’t miss the opportunity to experience an authentic street food adventure at Turtle Lake in District 3, where rice papers, spring rolls and cakes delight the taste buds. Nguyen Thuong Hien Street In District 3, you’ll find mixed rice paper delicacies like golden beef gravy and fermented pork skin. In Phan Xich Long StreetPhu Nhuan district, enjoy various cuisines from Vietnam Notable Korean and Japanese regions and restaurants.
These culinary destinations in Ho Chi Minh City offer a captivating culinary culture. From bustling markets to bustling streets, each place presents a unique blend of flavors and culinary traditions.
Ho Chi Minh City Tourism Promotion Center
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SOURCE Ho Chi Minh City Tourism Promotion Center
