Rosewood Creative Spot presents Gordon Ramsay, Pete Davidson Cameo
First cooking brand to advertise in the history of the big game
LOS ANGELES,, February 1, 2025 / Prnewswire / – HexcladeThe most innovative cooking brand in the world, has today unidentified “the first advertising of the Super Bowl advertisement which will be broadcast during the big game on February 9. The Historic: 30 second spot stars icon culinary and hexclad partner Gordon Ramsaywhich highlights the brand’s “out of the world” technology in parallel with a surprise appearance by the actor and the actor Pete Davidson In an intergalactic kitchen getaway.
THE AD “not identified with frying” Mark another important step in the dazzling rise of Hexclad as a category disruptor and live to the consumer Maverick. Located in the high-tech test kitchen in zone 51, this revolutionary campaign mixes culinary mastery with science fiction intrigue, according to a classified mission which reveals the hybrid technology of Hexclad as a discovery of another world . Thanks to surprise and pleasure, the announcement takes viewers in an adventure that suggests that the company’s revolutionary cooking utensils could be too advanced to come from Earth.
“Breaking the barriers and pushing innovation is what Hexclad is doing the best,” said Daniel WinerHexclad co-founder and CEO. “Being the first brand of cooking in the Super Bowl is a moment of the watershed for us and I am delighted to share it with Gordon, Pete, Rosewood Creative and our talented world team while we continue to reach the stars.”
Innovative as a first cooking brand, and one of the rare DTC brands, to advertise the Super Bowl, Hexclad has launched its most ambitious campaign to date. “An unidentified frying object” started weeks before the match with a viral strategy on social networks, with Gordon Ramsay Mysterious zone 51 Visit and corroborating the “evidence” of various sources, building intrigue around the unprecedented beginnings of the Super Bowl. It will also be supported by the congruent creation on their e -commerce site, a destination page of the kitchen in zone 51, special sales promotions and an integrated campaign on social networks.
“An object of unidentified frying” has been given to life by Rosewood Creative, a dynamic creation agency with full service known to have transparent social and traditional advertising in a transparent manner to generate a lasting cultural impact. From the start, their creative philosophy was anchored in the conviction that stories earn more traction and push a more in -depth commitment when they transcend the traditional channels and the conventional points of 30 seconds. With in -depth expertise in crop accounts and social behavior, Rosewood Creative was only equipped to develop a convincing and coherent discussion thread for the entire Hexclad campaign – which does not only present the brand’s innovative sales and stimulates Sales of products, but also offers authentic value and authentic entertainment to an audience on several contact points.
Renowned for its hexagon pattern in stainless steel signature, its hybrid technology and its proprietary ceramic surface, Hexclad disrupts the traditional kitchen utensils since their invasion in 2016. Responsible for creating a “hybrid” category Completely new, Hexclad continues to raise the industry with award -winning innovation between kitchen utensils, kitchen tools, cutlery, accessories and more.
About Hexclad
Hexclad is a global brand of premium cooking kitchen renowned for its innovation. Whose head office Los AngelesHexclad designs and sells branding products, including kitchen utensils, cutlery, cutting boards, aprons and pioneering kitchen tools via direct consumption channels and strategic retail relationships . Founded in 2016, Hexclad disturbed the industry with its patented hybrid technology, combining stainless steel with non -stick, offering exceptional performance, durability and ease of use. The company’s mission is to empower cooks from all levels with revolutionary products that break the rules and dispute the Convention. This ethics has built a series of brand loyalists engaged worldwide. In 2023 and 2024, Hexclad was recognized on the Inc 5000 as one of the fastest growth brands in America. To find out more, visit www.hexclad.com.
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