SINGAPORE – Media OutReach – September 21, 2023 – Singapore’s iconic heritage brand, Yeo Hiap Seng, (Yeo’s) has launched the
Yeo’s drinking gardena refreshing and immersive experience at Singapore’s premier horticultural destination, Gardens by the Bay.
Yeo’s Drinkable Garden pays homage to the humble chrysanthemum flower
Yeo’s Drinkable Garden takes visitors on a multi-sensory journey inspired by the brand’s iconic and most distinctive beverage: Yeo’s Chrysanthemum Tea. The month-long exhibition pays homage to the humble chrysanthemum and is a treat for the senses, with an installation inspired by Yeo’s different chrysanthemum infusions – Yeo’s signature chrysanthemum tea, rare snow chrysanthemum tea and “celestial” recently launched and a “test kitchen” Rose-infused chrysanthemum infusion.
The botanical experience will tell the story of the exceptional quality and craftsmanship behind every Yeo’s drink. Visitors will learn about the unique benefits of a variety of chrysanthemums and gain insight into the intricate craftsmanship involved in making Yeo chrysanthemum tea – from growing and harvesting fresh flower petals, through to the process drying, the masterful brewing techniques and the final step of meticulous cooling and packaging.
The special edition Yeo’s Chrysanthemum Tea, which commemorates the centenary of Singapore’s founding Prime Minister, the late Mr Lee Kuan Yew, and to celebrate his legacy as Singapore’s ‘Chief Gardener’ and his visionary role in transforming of Singapore into a green city. Yeo’s commemorative packs are not for sale and will be distributed to educational establishments across Singapore. Gardens by the Bay, a groundbreaking project made possible by the foundations laid by Mr Lee, will be one of multiple distribution points across Singapore, where packs will be handed out free to visitors while stocks last.
Ong Yuh Hwang, CEO of Yeo Hiap Seng, said:
“Yeo’s continues to promise its legacy of producing intricately crafted beverages using only quality ingredients. Our Yeo’s Drinkable Garden is a reflection of the core values of our signature drink – real chrysanthemum flowers filled with aroma and flavor, brewed in its purest form without compromising on taste – a true celebration of the best of our combined heritage to creativity and innovation. “.
Yeo’s Drinkable Garden and the launch of a new Chrysanthemum flavor also mark the brand’s latest efforts to diversify the core ingredients of its products to cultivate a more sustainable production practice for the company.
By including and exploring new variations of chrysanthemum flowers in its beverage range, Yeo’s recognizes that promoting diversity within its main product ingredient will have a significant impact on its reliance on a single culture and will contribute to a healthy supply of chrysanthemum flowers for the future.
Yeo’s signature chrysanthemum tea is produced from the aromatic Hang Bai Ju chrysanthemum. Each Yeo’s chrysanthemum sachet contains at least ten extracted chrysanthemum flowers which are freshly infused, producing the iconic aroma with refreshing properties distinct only from Grade A Hang Bai Ju chrysanthemum flowers.
Yeo’s recently released ‘Kunlun’ Snow Chrysanthemum inherits its highly flavorful attributes from the gradual growth rate unique to the cool temperatures of China’s Kunlun Mountains.
Yeo’s Drinkable Garden is a collaboration between Yeo’s, Gardens by the Bay and award-winning botanical studio This Humid House, renowned for its bold contemporary designs that reflect the climate, geography and collective culture of our environment.
Yeo Drinking Garden is located in the flower dome of premier horticultural destination Gardens by the Bay.
The Drinkable Garden complements Gardens by the Bay’s upcoming Chrysanthemum Charm – the Flower Dome’s penultimate changing floral display for 2023, which opens September 29. Chrysanthemum Charm is inspired by open grasslands reminiscent of the steppes of Mongolia and features diverse varieties of chrysanthemums. The flower show is made possible by Yeo’s.
Additionally, Yeo’s will also support Gardens by the Bay’s first flower carpet, which opens on September 23 at Supertree Grove.
May Yeo, deputy general manager of Gardens by the Bay, said:
“Gardens by the Bay is a horticultural display garden with a strong focus on floral art. Yeo’s Drinkable Garden’s beautiful flower installation is a stunning example of such floral art and will complement the visitor’s experience in Flower Dome .A groundbreaking project like Gardens by the Bay would not have come about without the late Mr. Lee Kuan Yew’s vision to green the nation. In commemoration of Mr. Lee, Gardens by the Bay is one of the distribution venues of the special edition pack of chrysanthemum tea, to pay tribute to its centenary.
Yeo’s Drinkable Garden is open to visitors for the next four weeks, from September 16 to October 13, at the Flower Dome’s South American garden, Gardens by the Bay.
Watch the film The Drinking Garden here
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