WARC, the global authority on marketing effectiveness, today launched WARC Digital Commerce, a unique one-stop destination that brings together analytics, best practices and insights for brand marketers and e-commerce leaders to develop marketing strategies for digital platforms and plan for success .

Amin Mrini, VP WARC Digital Commerce told Vietnam Insider: “WARC Digital Commerce is based on the belief that brand marketing and e-commerce come together, but the two disciplines speak different languages ​​and have different measures of success.

“With this launch, we will provide a clear insight into how to optimize our presence and media investments and use creativity to increase impact on key digital platforms and drive sales.”

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Patrick Miller, co-chair of Ascential Digital Commerce and co-founder of Flywheel Digital, added: “As the worlds of marketing, sales, supply chain and digital commerce converge, it is paramount that marketers have a comprehensive understanding of how their brands appear and perform at the major retailers.

“The launch of WARC’s Digital Commerce platform is a game-changer for brand marketers looking to understand the latest performance data about themselves and their competitors, and gain insights and knowledge that will help their brand grow.”

Following the release of WARC’s first Digital Commerce report, “How to win on Instacart,” a new study is released today on how brands can win on Amazon.

The first WARC Digital Commerce Index report on Amazon (Q1 2022) gives marketers a better understanding of how Amazon is evolving their business, as well as the challenges and opportunities it presents, along with some key tips to help marketers convert data and KPIs into actionable insights.

Gregory Grudzinski, Head of Content, WARC Digital Commerce, and author of the report, said: “Amazon has recently broadened its focus and moved into the top marketing funnel — giving brand marketers a powerful opportunity to use Amazon for brand-building as well. sale.”

At the heart of this Amazon Q1 2022 and subsequent in-depth ecommerce reports is the WARC dComm IndexTM, a proprietary data-driven benchmark that considers product selection, organic search, price, paid search, and ad content. It will enable brands to measure themselves against competitors in the category and on major digital commerce platforms, and will be the definitive guide for brands looking to succeed in the e-commerce era.

Source: Vietnam Insider


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