HONG KONG SAR – Media OutReach Newswire – December 14, 2023 – Hair Kiss addresses communication challenges between clients, hairdressers and haircut bookings by launching its exclusive branded app. The app is now available on major smartphone platforms, Hair Kiss is Hong Kong’s first hair salon with its own branded app. The founder says the app is very popular with customers and has reduced the workload of hairdressers. The app allows customers to not only book in-store appointments with their favorite hairstylists, but also view past customer reviews for all hairstylists, helping customers make informed decisions. Additionally, the app allows hairstylists to record the details of each client’s hairstyle, providing valuable information for future services. Recent additions to the app include member shopping features, points accumulation, birthday discounts, voucher redemption and other features, with further updates planned for 2024.
Celebrate the 18thth anniversary with haircut specials in 2024, some services offered at half price
To mark its 18th anniversary, Hair Kiss is launching various attractive promotions at both branches. These include “20% off all TOKIO INKARAMI quality haircut, perm, dye, hair treatment and hair repair services for new customers”, “free hair dye services with TOKIO INKARAMI quality hair repair services”, “50% off hair perming services”, “10% discount for loyal members” and “Free color touch-ups within two months after hair dyeing” The founder mentions that these promotions, the largest in the last 18 years, have received an extremely positive reception, driving two branches always full. The founder suggests customers use the app or WhatsApp to make an appointment before taking advantage promotions, which can significantly reduce walk-in wait times.
Annual sponsorship for employee training abroad; New services expected in 2024
Recognizing the importance of continuing staff education, Hair Kiss has always sponsored its team of hairstylists to receive training in the latest hairdressing techniques in Japan, Korea, Europe and other countries. Despite travel restrictions imposed during the pandemic, the brand spent heavily on inviting foreign hairdressers to Hong Kong to deliver training sessions, ensuring continued learning opportunities for its staff. The founder hints at launching popular overseas services, such as “painless hair dye”, and other innovative hair styling services in Hong Kong in 2024.
No restrictions on hair dye usage and service hours to increase customer satisfaction
The brand’s other major selling point is its collaborative approach with staff. The founder mentioned that many hair salons in the industry often collaborate with hairstylists in an “independent format.” Typically, these salons simply provide space for individual hairstylists to bring in their existing clients for haircuts. After the haircut is completed, the salon deducts the hairstylist’s fees for dyes and chemicals used in the salon, then subtracts a commission before paying the hairstylist. However, the founder of Hair Kiss believes that this method of collaboration has several disadvantages. Thanks to the Freelance format, hairdressers experience a high turnover rate. Additionally, directly tying hairdressers’ costs of dyes and chemicals to their income may lead hairstylists to deliberately economize on the use of these materials during processes such as dyeing and perming, seriously affecting the effectiveness of these services and, in the long term, causing a significant loss of customers.
Recognizing these issues, Hair Kiss adopted a new approach to working with its in-house stylists. Unlike the Freelance format common in the industry, Hair Kiss has implemented a new collaboration program that does not deduct hairdressers’ costs for dyes and chemical materials used during customer service. The brand not only removes restrictions on the amount of dyes and chemicals hairstylists can use, but also encourages them to use an appropriate amount based on clients’ needs. This ensures that clients’ hair styling results are better and longer lasting. The founder mentioned that while these arrangements increase costs slightly, they are more than willing to make these adjustments if it contributes to customer satisfaction.
Praise for the professionalism of hairdresser Hair Kiss; Strict requirements for new recruits
Faced with attrition of local talent, Hair Kiss is under recruitment pressure. The founder, however, highlights the brand’s commitment to maintaining high standards in recruitment over the past 18 years. Hair Kiss conducts a multi-step hairstylist interview process that goes beyond conventional interviews. When hiring a hairstylist, applicants must bring a male and female friend. The recruitment department then asks the candidates to perform different hair treatments on their friends to assess their communication skills, dyeing and styling abilities, adaptability and aesthetic sense. Failure to meet standards in any aspect results in non-selection, ensuring that hairdressers providing services to clients maintain a high level of competence.
Introducing Natural Hair Dye – Napla, Meeting Various Customer Needs
To meet customer preferences for natural hair products and avoid skin sensitivity issues, the Hair Kiss sourcing team has selected nearly thirty different hair dye brands from around the world. After personal testing, the brand decided to introduce Napla natural hair dye, giving customers more options and reducing the risk of sensitivity after dyeing.
Pre-sales hair assessment and after-sales service dedicated to the customer
To ensure a positive experience for customers before and after their visit, Hair Kiss has dedicated pre-sales and after-sales teams. The pre-sales team assists with bookings and provides basic professional styling advice via WhatsApp and phone calls. Customers often send selfies to the pre-sales team during WhatsApp inquiries to ask for style advice. The pre-sales team has provided professional styling advice more than 10,000 times on various communication platforms. The after-sales team manages the customer experience after leaving the salon, handling requests for changes or color touch-ups during subsequent styling sessions. The founder aims to improve all aspects of the customer experience to ensure customer satisfaction with the brand’s hair services.
Hair Kiss Japanese-Korean Style Hair Salon
Mong Kok Branch: 10/F, Yau Shing Shopping Centre, 51 Sai Yeung Choi Street, Mong Kok, Kowloon, Hong Kong
Tsim Sha Tsui Branch: 2/F, Bowa House, 180 Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong
Official site:
http://www.hairkisssalon.com/intro.html
Instagram page:
https://www.instagram.com/hair_kiss/
WhatsApp Phone: +852 9839 3770
Hashtag: #Hairkiss #hairstylist#hairstylist#hairstylist#hairstyle promotion
The issuer is solely responsible for the content of this announcement.
