SINGAPORE – Media OutReach – November 2, 2023 – On October 20, the Xiaomi Internet Partner Conference (MIPC Singapore 2024) successfully concluded its proceedings in Singapore. The event attracted the participation of over 300 leading partners and developers from over 30 countries.
During the conference, Ms. Liu Chan, General Manager of Xiaomi Internet Business Department, introduced the Growth Strategy of International Internet Partners for 2024, titled
“Grow with Xiaomi.” This strategic initiative leverages Xiaomi’s core competencies as a smartphone manufacturer to fully integrate global partners, jointly establishing a preeminent ecosystem for application and game distribution, content delivery, user growth and services monetization. The ultimate goal is to provide users with an exceptional mobile Internet service experience.
Xiaomi’s international Internet business team delivered in-depth presentations on Xiaomi’s global Internet services at the conference, which involve its global expansion in key areas such as application and game distribution, game publishing , content services, user growth, monetization and payment solutions. During the event, Xiaomi revealed three main services: “Joint Operation Global IAP Games”, “Instant Web” and “Columbus Monetization Platform”. These announcements were enthusiastically acclaimed by conference attendees.
In the area of app and game distribution, Xiaomi’s official app store, GetApps, has expanded its reach to over 60 global markets, with a monthly active user base exceeding 260 million. GetApps also introduced several innovative features and services, supporting the distribution of apps and games via short videos and launching an AI-powered app recommendation assistant. At this conference, the Xiaomi App Store officially announced the introduction of
IAP Games Global Joint Operation service, aimed at helping developers acquire high-value users and rapid revenue growth with minimal customer acquisition costs. Additionally, Xiaomi revealed a new upgrade to the “Travel Project”supporting 100 apps and games, each expected to enjoy over 10 million downloads on Xiaomi devices.
In the area of content distribution, Xiaomi has introduced a vast ecosystem of content services that spans multiple devices, providing diverse content through different touchpoints. This ecosystem includes features like lock screen posters, -1 screen, web browser, Mi Video, H5 games, etc. By leveraging Xiaomi’s core competencies as a smartphone manufacturer, Xiaomi addresses a broad user base and generates significant revenue for its partners. It is particularly worth noting
Xiaomi’s latest proprietary web acceleration framework, “Instant Web”, capable of increasing web page loading speeds by a factor of eight, achieving near-instant load times with a wide range of applications.
In terms of monetization, Xiaomi’s user growth platform capitalizes on the advantages of being a smartphone manufacturer, leveraging its on-device capabilities to solve advertisers’ pain points and achieve ROI ( ROI) high in the industry. This platform uses smartphone OEM-specific solutions with system-level support, works seamlessly across devices, and uses AI to improve user growth. During the event, Xiaomi officially presented the
Columbus Monetization Platformwhich supports flexible integration, various budget options, and real-time bidding, thereby maximizing achievable business value for developers.
In recent years, Xiaomi’s overseas Internet business has maintained rapid growth and continues to show significant growth potential. According to Xiaomi Corporation’s quarterly results for the second quarter of 2023, Xiaomi’s Internet service revenue reached RMB 7.4 billion in this quarter, marking an all-time high, with a gross profit margin of 74.1%. Notably, overseas Internet revenue increased 19.7% year-on-year, reaching RMB 2 billion, also an all-time high, with overseas Internet revenue accounting for 26.8% of revenue Global Internet.
Regarding this growth, Ms. Liu Chan said: “Our sustained growth depends on our collective effort to continually create value for all participants in the Xiaomi Internet Services ecosystem, including our users, partners and suppliers. It is thanks to this collective commitment that the entire Internet ecosystem thrives. We look forward to establishing and deepening our collaborations with new and existing partners to explore new, mutually beneficial avenues and share the fruits of our successes in the global market with each industry partner, thereby improving the way in which ‘Mobile Internet and digital technology serve our society. and each individual.”
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