BEIJING, CHINA – Media OutReach – August 6, 2023 – On August 4, the Mengniu Group Global Partner Appreciation Meeting was held in Hohhot. Marking the 24th anniversary of the Mengniu Group, the conference focused on the ambitious goal for 2049, symbolizing a second century of effort. Grounded in the present, Mengniu engaged in deep exploration and forward-thinking discussions. A total of 300 participants, including government officials, industry associations, research institutes, universities and experts from global industrial chain partners attended the meeting.
Jeffrey Lu, President of Mengniu Group, said at the appreciation meeting that Mengniu will collectively focus its efforts on sustainability, innovation, digital intelligence and branding. This comprehensive approach will help Hohhot create an upgraded version of “China Milk Capital”, contributing to China’s growth as a world leader in the dairy industry.
By 2049, sustainable development appears to be the unavoidable choice for the quality growth of the global dairy industry. With Mengniu in the lead, China’s dairy sector is adopting green practices, ushering in a new era for human health and environmental protection.
Through independent and collaborative innovation in research, development and processing, Mengniu will use dairy products essential for life, integrating precise nutritional technologies to safeguard individualized health, with the aim of manufacturing “Merit Milk”. focused on quality and well-being.
In 2049, technology will dominate the dairy industry. Mengniu’s Digital Intelligence 3.0 strategy focuses on AI-powered digital twin engines to lead the dairy industry to a new beginning of intelligence. The AIGC platform will enable more than 100 intelligent business scenarios, transforming Mengniu employees into “super employees” with the assistance of AI.
Li Chengjie, the CDO of Mengniu Group, unveiled the “world’s first nutritional health domain model” – MENGNIU.GPT at the meeting. The AI nutritionist based on this model will offer 24-hour, real-time, high-quality nutritional health services to all families and be shared with the upstream and downstream ecosystem, transcending borders to lead to a more great ecology of health.
During the conference, AI nutritionist “Mengmeng” made a dazzling appearance and interacted with the audience, providing a unique experience. Through Mengniu’s nutritional health platform “WOW Health+” app, individuals can now access and experience the services of this AI nutritionist.
In 2030, the FIFA World Cup will mark its 100th anniversary of extraordinary significance. Jeffrey Lu announced the renewal of Mengniu’s sponsorship with FIFA, achieving a “Grand Quadruple Happiness”. Mengniu has become an official sponsor of the 2026 FIFA World Cup™, the 2027 FIFA Women’s World Cup™ and the 2030 FIFA World Cup™. Together they will continue to write the centenary history of the World Cup and move forward with the celebration of Mengniu’s centenary.
At the conference, Mengniu joined with academic experts and global partners to form the “Triple Alliance” of Ecological Alliance for Sustainable Development, SNDA Science Alliance and Ecological Alliance for Innovation. in digital intelligence. A signing ceremony took place, symbolizing a unified acceleration towards their common dream.
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