HONG KONG SAR – OutReach Media – November 17, 2023 –
Fulum Holdings Group Limited (HKEx stock code: 1443, the “Group” or “Fulum”) is pleased to announce that the Group has entered into a strategic cooperation agreement (the “Agreement”) with Sunpark Holdings Pte Ltd. (“Sunpark”), a restaurant and catering company. company in Japan. The Group intends to introduce various F&B brands from Sunpark to Hong Kong. The signing ceremony took place today in Tokyo.
Fulum intends to introduce “Takagi Coffee”, “Karubi Kazan” and “Hachikian” in Hong Kong initially. The restaurants will be located in the city center with high pedestrian traffic, attracting the younger generation. Takagi Coffee is a cafe that offers specialty coffee, Japanese soufflé pancakes and other light meals. Karubi Kazan mainly offers artisanal barbecue meat rice bowls. Hachikian, established in 1970 in Kyoto, specializes in chicken dishes.
Fulum has expanded its “Integrated Asian F&B” range in recent years. The Group has adopted a full-time catering strategy to meet the different needs of customers throughout the day. The Group has created various own brands, including “Meokbang Korean BBQ” and “The Charcoal Room”, as well as the Korean brand “Terrace in Seaside”, which have been well received by young customers. The cooperation with Sunpark is expected to further diversify the Group’s restaurant portfolio.
Mr. Samuel Yeung, Group CEOsaid: “Hong Kong people have always favored Japanese cuisine. Sunpark offers various specialist F&B brands and has decades of experience and industry knowledge, which Fulum tries to achieve with our diverse restaurant offering. We are very excited about this. strategic cooperation. Looking ahead, we will continue to closely monitor the latest trends and hope to introduce more Sunpark brands, hoping to bring even more gourmet options to Hong Kong.
Founded in 1966, Sunpark is a renowned F&B company in Japan, operating 130 restaurants in Japan and around the world through direct or franchise channels. Sunpark has 40 brands and offers different cuisines to its customers. She has also established her own branded restaurants in Singapore, Thailand and Indonesia, all of which are popular with customers. Sunpark has set its sights on Hong Kong as its next destination and has joined hands with Fulum as its local partner.
Mr. Ken Takagi, CEO of Sunparksays: “Sunpark is committed to bringing quality Japanese cuisine at the highest level of Japanese hospitality to the world, one store at a time. We are honored to partner with a strong partner like Fulum Group. It cements our relationship as a family.
The strategic cooperation was carried out by the “Hong Kong F&B Mission”, an initiative organized by the Hong Kong Economic and Trade Office (Tokyo) and InvestHK. The mission was conducted in April 2023, with the aim of connecting F&B businesses in Hong Kong and Japan, as well as networking F&B communities in the two regions. 19 Japanese companies and 20 Hong Kong companies participated in the mission.
Acting Chief Economic and Trade Representative of Hong Kong (Tokyo), Mr. Leo Tzesaid: “Today, I am happy to witness the signing of the first agreement resulting from this mission, namely this partnership agreement between Sunpark and Fulum. I wish them every success in their activities in Hong Kong. I think that would be a good start. and I hope to hear more good news amid ongoing partnership discussions between participating companies.
Director General of Investment Promotion, Ms. Alpha Lausaid: “When foreign and local players work together, in a strategic partnership like that of Fulum and Sunpark, I believe the synergy will only mean even more opportunities and growth potential for both parts. This partnership is the result of our collaborative program with colleagues at Tokyo ETO. In the future, Invest Hong Kong will continue to work with ETOs around the world to help more mainland and overseas companies establish their base in Hong Kong.
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The issuer is solely responsible for the content of this announcement.
