Manila, Philippines,, August 30, 2025 / Prnewswire / – Candy, a global brand of household appliances ItalyOfficially announces its entry into The Philippines. Guided by the philosophy of “Smart, Efficient, Simple”, Candy aims to offer a new lifestyle experience adapted to Filipino consumers. The brand will first launch its water heater line, before gradually developing in other categories such as washing machines and refrigerators – presenting itself a real “partner in the simplification of life” for Philippine families.
Founded in 1945, Candy became well known for having introduced the very first Italian washing machine. Since the 1950s, the brand has developed worldwide thanks to continuous innovation and strategic growth. Today, Candy offers a wide range of household appliances – washing machines and dishwasher to refrigerators and ovens – shake millions of households around the world. With almost 80 years of expertise, a strong heritage of Italian design, intelligent intuitive characteristics and high quality manufacturing, Candy has established itself as a reference for innovation in the domestic apparatus industry.
At the heart of the promise of Candy’s brand is “ready to live” – a conviction that life is supposed to be fully experienced. Candy focuses on convenience as a fundamental value: offering high quality devices at reasonable prices to help consumers reduce daily hassles and frustrations, so that they can spend more time on what is really important. From intelligent interactive functions such as mobile applications remote control to energy -efficient conceptions and simple and friendly operations, each candy product is built around the resolution of real needs.
While entering the Philippin market, Candy combines its global forces with an understanding of local lifestyles and the needs of households. The brand’s first introduction – its range of water heater – safe solutions, backup, hygienic and comfortable for Philippine houses. Other categories of products will follow, extending Candy’s mission to make modern life more accessible.
With his commitment to intelligent efficiency, easy conviviality and elegant design, Candy is looking forward to bringing Filipino families not only appliances, but a more practical and more pleasant lifestyle.
About candies
Founded in Milan, Italy In 1945, Candy was a pioneer name in Europe Industry industry. Known for innovation, ease of use and Italian design, Candy continues to provide intelligent, simple and accessible solutions to households around the world.
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Contact: Candy.philippines@haier.com
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Source Candy Philippines
