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    Home»PR Newswire»From exporting products to creating ecosystems: Chery is reshaping the global automotive landscape through co-creation
    PR Newswire

    From exporting products to creating ecosystems: Chery is reshaping the global automotive landscape through co-creation

    Miley SelenaBy Miley SelenaOctober 19, 2025No Comments4 Mins Read
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    WUHU, China, October 19, 2025 /PRNewswire/ — As the global automotive industry undergoes a once-in-a-century transformation, a profound paradigm shift is underway. While many automakers focus on technological paths and market rivalry, Chery has adopted an open approach, moving from a “technology-driven” approach to “ecosystem co-creation”.

    From October 17 to 21, 2025, the Chery International User Summit 2025 was held in Wuhu with the theme “CO-CREATE • CO-DEFINE”. The event has become a benchmark for building ecosystems. Here, “co-creation” is a core methodology for R&D, product definition and global expansion.


    Aerial view of the exhibition venue

    Technological innovation: from the laboratory to validation in the real world

    From the next-generation hybrid engine with 48% thermal efficiency to 310 Wh/kg high-energy batteries, Chery Group has built not only cutting-edge technologies, but also a rigorous and global validation system for all scenarios.

    This setting proves each innovation in a variety of conditions: from European snow and ice to the heat of the Middle East, humidity of Southeast Asia and the mountains of South America. With programs such as the Exlantix ES trials in Europe, the Jaecoo 7 snow tests and the Omoda 9 towing scenarios, Chery’s technologies are refined under extreme, real-world use conditions, to achieve true localization, ‘developed somewhere, for everywhere’.

    The system marks the Chery Group’s transition from a pure technology developer to a trusted partner in global mobility: beyond laboratory data, innovation is proven in the daily lives of users around the world.

    User Co-Creation: Turning Global Users into Product Co-Designers

    At the summit, Chery International deployed a structured co-creation model: more than 1,200 participants from nearly 100 countries converted immersive driving experiences into actionable contributions. Through dynamic reader surveys, static design studies and real-time evaluations of performance, design and functionality, individual feedback was brought together in a loop from understanding to optimization, keeping Chery Group’s R&D in line with the real needs of users around the world.

    This mechanism elevates users from the status of consumers to that of product co-definers. As President Yin Tongyue pointed out, building a global innovation network around new energy, intelligence and AI depends on in-depth user co-creation, transforming participation into progress and innovation insight.


    Chery test drive

    Co-creation of partners: from supply chain to innovation community

    At a deeper level of ecosystem building, Chery International is redefining its partnership model with global collaborators. This transformation is not limited to the “Global Partner Co-Development Ceremony” held at Tech Night, but extends to all aspects of daily R&D and market expansion.

    Chery has elevated its relationships with partners from traditional supply chain cooperation to strategic alliances for joint standard setting, shared R&D results and global market development.

    In the field of hybrid technology, Chery is working with key suppliers to co-define next-generation system testing standards and interface protocols.

    In the field of intelligent driving, Chery collaborates to establish validation frameworks suitable for different global markets.

    When it comes to battery safety, Chery and its partners are jointly developing testing procedures that exceed industry benchmarks.

    This deeply collaborative innovation model allows Chery Group to integrate world-class technological resources while giving its partners a place at the forefront of global innovation.

    Through joint development, partners gain access to Chery Group’s technology roadmap and contribute their expertise to global product platforms, moving from traditional “suppliers” to true technology co-creators.


    Chery executives at the launch ceremony

    Ecological community: an essential pillar of global sustainability

    As of September 2025, Chery Group serves more than 17.72 million users in more than 120 countries and regions, evidence of a growing mobility ecosystem co-built with users and partners.

    Within this evolving system, technology, users and partners create a virtuous circle: user contribution makes R&D more market-driven, iteration elevates experience, and ecosystem growth expands partnership opportunities, thereby fueling Chery Group’s sustainable competitiveness.

    As the industry enters a period of deep adjustment, Chery International’s “CO-CREATE • CO-DEFINE” initiative goes beyond building cars to build a self-evolving and innovation-driven global mobility ecosystem. It defines a distinctive path centered on co-creation and sustainability, in which each participant contributes to shaping a more sustainable and human-centered future of mobility.

    Cision View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/from-product-export-to-ecosystem-building–chery-reshapes-the-global-automotive-landscape-through-co-creation-302588358.html

    SOURCE Chery International





    Source: PR Newswire

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