HONG KONG SAR – Media OutReach Newswire – March 19, 2024 – Freshippo, Alibaba Group’s new digital intelligence-driven retail company, announced that its Global Go business recorded year-on-year GMV growth other by more than 100%. Global Go provides Chinese consumers with value for money import products sourced from Freshippo’s global supply chain network. To continue to grow its global business, Freshippo will launch Global Go Offline experience zones in 66 existing stores, launch its first healthy lifestyle private label and improve its product traceability system.
During its recent attendance at ALIEXPO, themed Engaging Natural Beauty of Australia, in Sydney this year, Freshippo continued to integrate its global supply chain and pursue direct strategic partnerships at origin. Major retailers, online platforms and independent retail stores in Australia have all expressed interest in Freshippo’s innovative recipes and own-brand product design.
Melody Jia, General Manager of International Affairs at Freshippo said: “By sourcing products directly from global sources and establishing direct partnerships with upstream suppliers, we are able to provide consumers with reliable, high-quality products while improving price competitiveness from Freshippo. For consumers, the rich shopping experiences and interaction with professional shopping advisors available in our offline stores will help them gain a personal understanding of new brands. For foreign brands, Global Go provides a platform where they can target high-quality consumers, facilitating more accurate and efficient sales conversions. model for cross-border shopping, Freshippo Global Go creates a win-win situation for all. »
In addition to Global Go Experience counters in 66 Freshippo stores, Freshippo will continue to expand its Freshippo supermarkets this year. Shopping advisors will be available in the Global Go Offline Experience Zone to provide consumers with professional advice and personalized recommendations.
Freshippo also plans to launch its first Global Go brand specializing in healthy lifestyles in the second half of this year. The product will expand from health products to children’s nutrition and more, bringing more suitable health and nutrition products to Chinese customers. The brand will work directly with reputable companies, factories, raw material suppliers and patent holders to provide Chinese consumers with high-quality products at competitive prices in a safe and reliable manner.
Freshippo will further strengthen the traceability of its Global Go products. Earlier this year, Freshippo Global Go established a comprehensive cross-border beauty product origin traceability system to regularly invite credible third-party authentication institutions into the around the world to authenticate products in Freshippo’s customs warehouse, ensuring that consumers can purchase with complete peace of mind.
In terms of product categories, beauty and health products will be the focus this year. Australian health supplements, natural foods, baby products and pharmaceuticals will be one of the key areas. The market for organic and natural powders as well as soothing health products in Australia is also growing rapidly. Additionally, Freshippo will collaborate with international duty-free groups and world-renowned manufacturers. Through direct source sourcing, strategic partnerships will be established with leading international companies to discover high-quality global products for consumers.
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