Reservations for personalized national visits hang over 80% in annual shift
Hangzhou, China,, May 6, 2025 / Prnewswire / – Fliggy, a leading online travel services platform and a subsidiary in exclusive property by Alibaba Group (NYSE: BABA and HKEX: 9988), published an overview of travel trends in the Labor Day 2025, revealing a solid increase in the year (YOY) in travel expenses per capita.
This year, more travelers have extended the standard holidays from five days to eleven days by strategically using additional days. Fliggy data indicate a notable change in return travel models, the top yield dates occurring later than those of the previous year, suggesting a marked increase in the average duration of the trip.
Request for comfort and personalized experiences
Fliggy data highlights a growing preference for consumers for comfort and tailor -made routes, with personalized visits reservations that hover more than 80% in annual shift. This trend is particularly notable in established tourist destinations such as BeijingTibet, ShaanxiXinjiang, and SichuanWhere related products reservations jumped on average by more than 300% compared to last year. Small visits to private groups (5-10 people) were particularly popular. In addition, reservations for four to five -star hotels and luxury hotels in their flagship stores on Fliggy increased by more than 20% compared to the same period last year, based on an already high basis.
Road trips continue to gain popularity, with rental of domestic cars up 35% in annual shift. Cities like Pu’er (Yunnan), Jinhua (Zhejiang), Datong (Shanxi), Yili (Xinjiang) and Taizhou (Zhejiang) has seen an average increase of 100% in annual sliding in car rental reservations. The platform has also seen increasing reservations for hot spots and nature destinations to one to two hours of the megapités.
Megapapacities such as Shanghai,, Beijing,, Hangzhou,, Guangzhou,, Chengdu,, Shenzhen,, Nanjing,, Chongqing,, WuhanAnd Xi’an remain the best choices. Meanwhile, the out of the way and long-haul destinations gain ground, with reservations for exceptional natural beauty destinations like Beitun (Xinjiang), Qamdo (Tibet), Golog (Qinghai), Nujiang (Yunnan), and Tunchang (Hainan) increase on average more than 100% in annual sliding.
Travelers are increasingly favoring diverse and engaging experiences, promoting activities such as island escapades, tropical forest trekking, desert camel rides, stars observation camps and mountain visits. This holiday season has also experienced a significant demand for crowd avoidance strategies, vacation focused on relaxation and deep cultural immersion.
Politicians targeting visa stimulate outgoing trips
Pushed by the trend of expansion of vacation through additional days of leave, associated with target policies, outgoing trips have experienced a sharp increase in reservations per capita, signaling a preference for longer and more immersive trips. Outgoing reservations for flights, hotels and cruises have increased, with cruise reservations alone than 60% in annual sliding.
The best outgoing destinations include JapanHong Kong Sar, Thailand,, South Korea,, Malaysia,, Vietnam,, Singapore,, Indonesiathe United States, and France. Emerging destinations such as Iceland,, Hungary,, Greece,, Saudi ArabiaAnd Norway Also experienced rapid growth, with reservations up more than 170% in annual sliding.
About Fliggy
Fliggy is a subsidiary in exclusive property of Alibaba Group (NYSE: BABA and HKEX: 9988 (HKD counter) and 89988 (RMB)), and is one of the main online travel platforms in China. Fliggy strongly emphasizes innovation in its products and services, meeting the increasingly personalized and diversified needs of consumers in both China and markets abroad.
Taking advantage of Fliggy’s advantage as part of the Alibaba ecosystem, merchants can benefit from the vast base of users within the group. Fliggy also collaborates with partners thanks to a full service management format, helping more traders, in particular small and medium -sized, easily and effectively share the opportunities activated by digitization.
Fliggy’s long-term strategy is to promote the digital transformation of the tourism industry, using an open platform and mechanisms to help industry better use the digital commercial infrastructure for their operations.
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Source Fliggy
