The former executive of Fore Coffee provides F&B leadership to Helm Flash’s Next Chapter of profitability and scale at the store through Indonesia
Jakarta, Indonesia,, July 1, 2025 / Prnewswire / – Flash coffee today announced the appointment of Bardon Matthew As a new managing director, marking a pivotal moment in the company’s recovery strategy and focuses on Indonesia. With more than 20 years of experience in Southeast Asia Industry F&B, Bardon is part of the role with a clear mandate: continue to revive the reversal of Flash Coffee, strengthen operations, refine the execution and unlock the next rapid and profitable growth phase.
The appointment of Bardon follows two key announcements earlier this year. A renewed concentration on Indonesia As a unique development market of Flash Coffee, and an evolution towards disciplined profitability at the store – both of which have laid the basics of the recent flash coffee $ 3 million fundraising. His arrival is designed to accelerate these priorities with practical leadership and deep operational expertise to evolve with consistency.
From barista to CEO
Bardon was one of several moments of training in Indonesia Sales scene at modern cafe, having joined Starbucks at the start Indonesia Deployment, was a member of the founding team when J.co Donuts & Coffee entered SingaporeThen sustained Maxx Coffe get into Indonesia.
He started his career by working as Barista, learning the coffee industry from the soil, before getting into the ranks by staying near operations, people and performance. This practical journey gives it a deep operational understanding which continues to shape its leadership approach today.
He then played senior roles in Krispy Kreme, Indofood, and more recently, Fore Coffee, where he managed a network of 230 stores during a period of rapid growth.
“I don’t believe in the status quo,” comments Bardon MatthewCEO of Flash Coffee. “When the teams are autonomous and the systems are structured in the right way, you can iterate and improve to build for excellence and resilience. I am delighted to direct Flash Coffee in its mission to evolve intelligently and effectively, while continuing to delight customers in my country of origin.”
Indonesia Coffee boom: a unique growth opportunity
Indonesia The retail market for coffee increases to a TCAC by more than 10%, with expected expenses to reach $ 1.7 billion by 2028 *. Urbanization, increase in income levels and young consumers who are informed of digital technology create a massive demand for modern coffee formats. With less than 10% of the market served by organized channels **, the opportunity remains wide open.
Flash Coffee’s ambition is to increase to 500 or more stores in Indonesiatargeting an important part of a traditionally fragmented industry.
Flash Coffee is about to direct the most promising segment of Indonesia Coffee retail market: high quality cafes and community -oriented at the cost of wider accessibility. This premium means remains under-service but started for growth, driven by the increase in GDP and an boom middle class. Flash is at the level of what the market is already demanding – offering consistency, experience and a large -scale value.
Why Bardon, why now
The appointment of Bardon marks the next chapter of the evolution of Flash Coffee. The performances of stores already exceeding the landmarks of the industry, it is there to unlock the next growth curve with Flash Coffee on the right track to reach 80 stores in late 2025, with an expansion in two additional cities, alongside the existing stores in Jakarta and bandung. Growth will continue in 2026 with the target of 130 stores, en route to long -term vision of more than 500 stores through Indonesia.
“Bardon understands our customers, our stores and what it takes to constantly and improve a large business”, ” said Jacob AngelaExecutive President of Flash Coffee. “After our very successful efforts in 2024, and with Flash Coffee showing great current performances, we are now taking the next Seap and we are going on the Flash coffee scale at 500 stores through Indonesia. “”
Since intervened as CEO of Flash Coffee in February, Bardon has been built on a solid basis – to reflect the execution, refine the sop and strengthen a customer -oriented culture and efficiency. With a state of mind “less it’s more”, it has already high performance by cutting what does not work and at the scale of what does.
After having already increased store sales as a type for 60% throughout 2024, Flash Coffee experienced another 46% increase in sales of stores for 2025, as well as a significant increase in morale and alignment. Bardon has picked up key hires, ensuring that the values and the state of mind are shared. With regular open feedback, non -hierarchical structures and an emphasis on constant iteration, putting the status quo to strengthen a transparent, autonomous and focusing culture.
Continuity of leadership
Founders David Brunier And Sebastian Hannecker fell back daily operations to focus on their new business. The two remain committed shareholders, strategic advisers and trusted allies in the trip of Flash Coffee.
“Sebastian and I are delighted that Bardon continues the growth trip of Flash Coffee and are convinced that he is the right person to carry our momentum,” said David BrunierFounder and former CEO of Flash Coffee. “We are impatient to support Bardon and the team as advisers and shareholders while focusing on our next business, which we will announce soon.”
What is the next step
Flash Coffee is on the right track to reach 80 stores by the end of 2025, with an expansion in two additional cities, alongside existing stores in Jakarta and bandung. Growth will continue in 2026 with the target of 130 stores, en route to long -term vision of more than 500 stores through Indonesia.
About Flash coffee
Flash Coffee redefines the cultivation of coffee to Indonesia Youth generation, those who appreciate craftsmanship, connection and a strong feeling of belonging.
Flashta Flash Coffee, focused on selector and selectors, offers a large -scale barista coffee in spaces that are carefully designed to reflect Indonesian identity: modern, warm and proudly local. Each store is designed to wrap the consumer, inviting to persist, conversational and common, bringing together the best of local flavor and world quality in a way that resonates deeply with today’s customers.
References:
* https://www.tandfonline.com/doi/ref/10.1080/23311886.2024.2340206
** https://en.wikipedia.org/wiki/list_of_coffeehouse_chains
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Source Flash Coffee
