BALI, Indonesia, October 24, 2025 /PRNewswire/ — FINNS Bali, Asia’s most iconic beach club, hosted one of the island’s boldest teaser campaigns with the launch of Something biga guerrilla-style activation designed to intrigue, spark conversation and pave the way for the arrival of Party Drinks AVAILABLE.
Over the past month, mysterious billboards have appeared across Bali, labeled only with cryptic phrases and subtle allusions. The campaign was amplified by social seeding via influencers and Bali lifestyle accounts, generating organic engagement and speculation. The hashtag #SomethingBigBali quickly gained traction, with locals and visitors sharing their observations.
The reward came this week with the reveal of Party Drinks AVAILABLEa new range of ready-to-drink beverages created by FINNS Bali, initially launched with three SKUs: Passion Pop, Mango happiness And Citrus breeze.
“Our goal with this campaign was to disrupt the market in the same way that FINNS disrupted the Bali hotel scene,” said FINNS Marketing Director Chris Loock. “We wanted intrigue, sharing and a real sense of curiosity before unveiling FINNS Party Drinks.”
The drinks will first be available through major retail partners in Bali, with a recommended retail price starting from .
Resellers
FINNS party drinks are now available at:
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Pepito
-
Circle K
-
Mini market
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Papaya
- Bintang Supermarket
Campaign Highlights
- Guerrilla-style billboards spread across Bali’s hotspots
- Secret influencer tags to boost organic speculation
- A launch with a dual objective: teasing a new FMCG brand while reinforcing FINNS’ reputation for bold marketing
Finnish party drinks were also featured at M Fest 2025 in Sanur, Baliwhere the brand joined other major brands to introduce the new range to Mini Mart partners. This appearance was part of a wider launch activity for the product range, providing an opportunity for hands-on sampling and consumer engagement in a relevant leisure and music environment.
High-resolution campaign and product images are available here.
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FINNS SOURCE BEACH CLUB
