FUZHOU, China, December 7, 2024 /PRNewswire/ — A report from Huanqiu.com:
Fenjiu, as a Chinese liquor with thousands of years of brewing techniques and profound cultural heritage, has actively connected with the international community, playing the role of a messenger of cultural exchanges in many international activities. Chinese and foreign cultural exchanges, actively promoting cultural exchanges and mutual appreciation between Chinese alcohol culture and many countries around the world, and displaying the unique charm of Chinese alcohol.
As the 2024 Belt and Road Chambers and Commerce Associations Conference (GCCAC) is held in Fuzhoueastern China Fujian Province on December 5, 2024Shanxi Xinghuacun Fenjiu International Trade Co., Ltd. appeared as the general co-organizer of the event and resonated in the conference with the internationalized products containing the essence of Fenjiu’s living culture.
Overall Event Empowerment
During the conference, Li Zhenhuan, vice president of Shanxi Xinghuacun Fenjiu Group Co., Ltd., said that in recent years, as a strategic opportunity for Chinese enterprises to seek high-quality development and new growth points, brand globalization has gradually become a market consensus. Cultural identity is a prerequisite for consumption, and it is also the key for Chinese alcohol companies to expand overseas. Building brand awareness and reputation in the international market by spreading Chinese alcohol culture is a key step for the wine industry to take, Li noted.
The 100 square meter booth brought visitors into an in-depth dialogue with Fenjiu culture. The debut of “Fenjiu Cocktail”, “Fenjiu Silk Road Limited Edition” and other products attracted many participants to stop and taste.
Forging cultural links between China and the world
In recent years, with the core competitiveness of quality and culture, Fenjiu has promoted Chinese liquor brand and culture globally, thereby driving the internationalization, rejuvenation and fashion of China alcohol.
The internationalization of Fenjiu, using wine as a medium, weaves a network of friendship beyond regional and cultural differences. In China’s first international import exhibition, Fenjiu cooperated with Georgiaconveying a mutual appreciation of Chinese and foreign wine cultures. This year, during a thematic dinner titled “Fenjiu Cuisine the World Can Enjoy” at Barcelonaa veteran Spanish chef treated guests to a taste banquet of Chinese Fenjiu and Spanish specialties.
Aroma circulating around the world
Fenjiu’s internationalization journey began in 1992 when it established an import and export company, beginning to corporatize the export and trade of its products and participating in the international spirits competition.
In recent years, Fenjiu’s move to globalize has also accelerated to strengthen the brand’s international influence. In 2021, with the opening of a few experience stores in Germany, Singapore And Macau, ChinaFenJiu opens new windows and platforms for dialogue with the world. In 2023, FenJiu becomes the official wine of the BRICS Conference in South Africa.
Looking ahead, Fenjiu said she would like to continue to be a bearer of the industry, actively taking action to tell Chinese history and bring Chinese flavor with its unique quality and deep cultural heritage to the world.
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SOURCE Huanqiu.com
