Feast on oishii goodness with 7-Eleven’s delectable delights crafted with premium Hitomebore rice and more

SINGAPORE – Media OutReach – September 13, 2023 – At 7-Eleven, we aim to bring the world’s most delicious flavors closer to home with our convenient menu of ready-to-eat options. This September, we’re excited to introduce a series of premium onigiri and packaged meals, each meticulously prepared with Hitomebore rice, as well as other tempting treats to fuel your day.

What is special about Hitomebore rice? It’s glossy, slightly sticky in texture and has a delicious hint of sweetness, making it the ultimate partner to a range of Japanese-inspired dishes. Don’t want rice? Don’t worry, 7-Eleven has you covered with a selection of irresistible dishes and Japanese-inspired snacks, perfect for your on-the-go cravings.

So why wait? Head to your nearest 7-Eleven and treat yourself to some
oishii damn it today!

Made with aromatic Hitomebore rice: the perfect marriage for more intense flavors

Discover our selection of brand new, exclusive treats made from premium, authentic Hitomebore rice. The rice’s well-balanced sweetness, stickiness, and sweetness elevate the flavors of each bite to new heights!

Salmon belly onigiri 7 selections (RSP $3.60) – Each delicious bite is bursting with rich flavors and tantalizing aromas of grilled salmon. Made from premium salmon belly, this onigiri is not only incredibly delicious, but also packed with all the goodness of omega-3 fatty acids.

Scallop and Garlic Butter Onigiri 7 selections (RSP $3.60) – Dive into this wonderful combination of tender scallops and the aromatic allure of garlic butter. Savor the premium filling of this unique rice ball, expertly crafted to bring out the delicate taste of this fan-favorite seafood.

Chicken and Yuzu Pepper Onigiri 7 selections (RSP $3.60) – This flavor-packed sensation is both tangy and tasty. Yuzu pepper, also known as
yuzu kosho, is the secret ingredient that makes this onigiri extraordinary. Bringing strong floral notes of yuzu that enhance the taste of the chicken inside, this dish is packed with flavors you wouldn’t want to miss.

7 Selections Butter Shoyu Chicken with Rice (RSP $6.00) – This dish includes a tender chicken thigh placed on a bed of Hitomebore rice, generously garnished with seaweed flakes. What makes this meal truly special is the soy butter glaze which adds a touch of goodness to every bite.

7 selections chicken sukiyaki with rice ($5.80) – The ultimate Japanese comfort food experience! Imagine a rich and hearty sukiyaki chicken stew filled with a mouth-watering blend of ingredients, served with premium rice. Sukiyaki, known for its perfect balance of sweet and savory, is seasoned with
Shoyusugar and rice vinegar to create a mouth-watering masterpiece.

7 selections beef burger with rice ($5.80) – Savor the captivating combination of tender ground beef and succulent onion cubes that captures the essence of one of Japan’s most beloved dishes of all time.

Japanese fusion dishes to tickle your taste buds

Discover our tasty take on beloved comfort food classics, to cure all your cravings:

7-Selection Shrimp and Clam Spaghetti (RSP $5.00) – This dish brings you the fresh seafood flavors of succulent shrimp and tender clams, accompanied by al dente spaghetti. What makes it truly special is our Japanese-style tomato and garlic sauce, a harmonious blend of flavors that will leave you wanting more!

7 Selections Creamy and Spicy Tomato Spaghetti (RSP $5.00) – This dish features perfectly cooked al dente spaghetti, coated in a flavorful creamy Japanese-style tomato sauce. It’s a wonderful blend of umami richness, sweetness, creaminess and just a hint of spice. But here’s the secret ingredient that takes it to the next level:
shirodashia Japanese seasoning made with light-colored soy sauce and bonito flakes, adds depth and complexity to this Japanese-Western fusion dish.



Chicken Curry Udon 7 Selections (RSP $5.00) – This delicious bowl features chewy udon noodles soaked in a hearty broth enriched with the mouth-watering essence of aromatic curry. This comforting blend is complemented by an array of fresh vegetables and tender chicken, creating a comforting and satisfying harmony of flavors.

Yuzu Chicken Dumpling 7 selections (RSP $3.90) These pan-fried ravioli are filled with yuzu-marinated chicken, offering a refreshing citrus essence that is simply irresistible. This is an expansion of our bestselling limited-time dumpling series, now with a twist of yuzu.

Okonomiyaki 7 selections (RSP $4.20) – This savory Japanese pancake is prepared with cabbage, green onions and squid, creating a perfect harmony of textures and tastes. It is then topped with a combination of condiments including mayonnaise, bonito flakes, seaweed and
economy sauce.

On-the-go bites

Get ready for a flavor-packed adventure with this trio of portable treats! First of all, the
Katsu with chicken, ham and 7 selections + double Japanese-style seaweed omelette combo sandwich (RSP $3.90) is a fusion of familiar ingredients, chicken omelet and ham, with a unique twist that will keep you coming back for more.

Then we have the
7-Selection Oyakodon-Style Chicken Wrap (RSP $3.80)our takeaway version of the classic
what will you do. It’s a portable homage to this globally loved dish, perfect for people on the go.

And don’t forget to discover the sensational 7-Selection Ebi Wasabi Burger (RSP $4.00)featuring a savory shrimp patty topped with the aromatic and refreshing taste of wasabi mayonnaise.

But wait, there’s more! From September 6 to October 3, 2023, you can save even more! Get $0.40 off (that’s 10% off!) on
Yuzu Chicken Dumpling with 7 selections when you purchase any of the Japanese fusion items mentioned above.

For further product details, please refer to this summary table:

All items (except onigiri) are halal certified. Onigiri does not contain pork or lard.

A high resolution image is available on this
link, for editorial use only. More promotions and updates can always be found on the
7-Eleven Singapore Facebook page, so stay tuned!

Hashtag: #7 eleven

The issuer is solely responsible for the content of this announcement.