GUANGZHOU, China, January 7, 2026 /PRNewswire/ — Fandow (凡岛), a company deeply engaged in the personal care and home cleaning industry for 18 years, is accelerating its international expansion in the Asia-Pacific region and global markets. Leveraging technology-driven product architecture, mature R&D capabilities and a multi-brand strategy, Fandow has built a diversified portfolio spanning skincare, hair and body care, and home cleaning. Its four core brands – WIS, KONO (KONO卡厘), HEXI (赫系) and MOLSOILED (魔渍) – have penetrated multiple markets in Asia Pacific, North America, the UK and the Middle East, reaching billions of consumer impressions across global platforms and generating consistent growth in recent years.
At the 8th China International Import Expo (CIIE), Fandow introduced a series of innovations tailored to global markets. Its product system, built around advanced formulations, innovative ingredients and consumer-centric experiences, has attracted strong interest from buyers in several countries, and the company’s technological capabilities, sourcing capacity and internationalization strategy have received positive on-site feedback.
As science-based skin care, professional hair care and repeat household cleaning products continue to drive global growth, Fandow’s multi-brand portfolio and established product sourcing system provide a strong foundation for expansion into international markets.
WIS: Science-based skincare drives new growth in Asia Pacific
WIS places “scientific skin care” at the heart of its brand and has developed a systematic product methodology that integrates ingredient research, technological innovation and real-world user validation. From basic raw material research, WIS has developed multiple innovations, including a proprietary cyclic decapeptide, and built a verifiable technology system around these discoveries. By establishing a cutting-edge bipolar sentiment analysis system, WIS transforms large-scale user feedback into R&D insights, enabling precise development focused on four key skin care needs: anti-aging, acne care, soothing and hydration. The brand’s three core principles—“scientifically effective, sensorially pleasing, and gentle on sensitive skin”—guide the entire product development process.
Technologically, WIS continually advances innovation based on first-principles thinking. Its patented cyclic decapeptide, optimized through AI-based screening and cyclization technology, significantly improves the stability of traditional peptide ingredients. Its proprietary RESCBAL® Collagen Concentrate forms a complete “collagen regeneration triangle” mechanism, while the self-developed 4th generation ultra-permeable Hydro-Lock sheet, with a thickness of just 0.21mm and high facial compliance, elevates the overall mask-wearing experience. Each advancement is backed by patent data and scientific validation, gradually strengthening WIS brand recognition in the market.
Through long-term research into the characteristics and preferences of Asian skin, WIS has built a strong foundation in the Asia-Pacific region. In hot, humid climates where oily and sensitive skin issues often coexist, WIS’ lightweight, gentle and effective formulations better meet local skin care needs. Backed by strong performance across major online platforms and a presence in over 25,000 offline stores, WIS is evolving from a “flagship-driven” brand to a “brand equity-driven” player.
KONO: professional quality hair care for a new generation of consumers
KONO has specialized in the hair care category for seven years, remaining true to its core proposition of “affordable luxury care that elevates everyday life.” The brand focuses on the common problem of oily and flat hair and has continually invested in technological development to meet this need. KONO independently developed Anti-Gravity Volumizing Technology and AGC Ion Repulsion Volumizing System. Validated through extensive user testing, these innovations strike a balance between long-lasting root lift and soft, manageable lengths, delivering both professional-grade performance and a comfortable everyday experience.
In terms of R&D and intellectual property, KONO obtained the industry’s first national invention patent for “Hair Volumization” technology (ZL202410205469.2). The brand has also established industry-academia-research partnerships with institutions such as Jiangnan University to systematically advance research on volumizing mechanisms and related formulations. This structured innovation capacity constitutes a key pillar of KONO’s continued expansion.
From a marketing perspective, KONO has adopted a dual-engine model that combines “online leadership and offline penetration”. The brand has held a leading position in hair care GMV on platforms such as Douyin for several years, while also penetrating more than 25,000 supermarkets and retail chains across China, providing regional distribution partners with stable and predictable growth momentum.
KONO’s consumer base is characterized by its premium profile, encompassing urban professionals, sophisticated mothers and Gen Z individuals who prioritize effective hair care. Guided by this information, the brand continues to refine product convenience, scent profiles and hair aesthetics, leveraging the strength of repeatable products and a clear value proposition to support sustainable growth.
HEXI: “For the whole family” positioning accelerates its development in Southeast Asia
Over the past two years, HEXI (赫系) has anchored its capabilities around “gentle oil control” and built a line of products suitable for everyday family use. With its “exclusive Zinc Yeast Sebum Balancing System”, the brand offers a combination of deep sebum control, long-lasting freshness and high tolerance, validated by users in global markets. HEXI also achieved several sales records in hair care categories on TikTok China, becoming a representative brand of the new generation of family-oriented hair care.
Fandow is now replicating HEXI’s proven growth model in the fast-growing Southeast Asian market. In this region’s hot, humid climate, the demand for oil control, gentle formulas and pleasant scent profiles is particularly strong, and the attributes of HEXI products closely align with these conditions. Built around its “one bottle for the whole family” positioning, the brand offers excellent value for money and strong repeat purchase potential, while its mature operating model allows regional distributors to expand rapidly. With minimal need for additional consumer education and clear alignment with existing demand, HEXI helps its partners rapidly increase their volumes and further accelerate their penetration into international markets.
MOLSOILED: a new technology brand that redefines home cleaning experiences
As one of Fandow’s leading brands in the home cleaning segment, MOLSOILED ( 魔渍 ) has quickly established itself by responding to consumer trends focused on “high efficiency, precision and low burden”. Focusing on multi-scenario household cleaning needs, MOLSOILED has rapidly built its presence in mainstream channels, ranking among the leading brands in cleaning categories on Tmall and JD.com, and entering the top three GMV in the “emergency cleaning” segment on Douyin.
MOLSOILED’s key point of differentiation is its Deepine® targeted cleaning technology, designed to identify and remove various stubborn stains. Even dried cooking oil stains left for two hours can be visibly removed with only about two minutes of contact time, greatly improving cleaning efficiency and visible results. All MOLSOILED products contain neutral formulations without phosphates or optical brighteners and have passed SGS dermatological testing for sensitive skin, making them suitable for households with babies, young children and users with delicate skin.
From a user experience perspective, MOLSOILED follows a dual-track design philosophy that balances performance and sensory experience. The brand leverages long-lasting fragrance technology, validated by multiple professional evaluations, to deliver up to 72 hours of natural, pleasant fragrance, creating a new space of differentiation for home care products in terms of olfactory experience.
MOLSOILED continues to collaborate with leading global companies such as Dow, improving its R&D capabilities in raw materials, efficiency, safety and product stability. Backed by scientific research and a clear consumer value proposition, the brand quickly joins Fandow’s multi-brand portfolio in its international expansion, becoming a key growth driver in the “high-efficiency technology cleaning” niche.
Fandow continues to strengthen its global growth capabilities
Looking to global markets, Fandow will continue to invest in three core capabilities: R&D-driven innovation, integrated supply chain management and localized regional operations. The company aims to further strengthen its global competitiveness in three major categories: science-based skin care, professional hair care and home cleaning. By expanding international distribution partnerships, advancing localized product upgrades and improving cross-regional sourcing efficiencies, Fandow is committed to providing personal and home care products that balance safety, effectiveness and user experience for consumers around the world, while enhancing the long-term growth potential of its brands in overseas markets.
Show original content:https://www.prnewswire.com/apac/news-releases/fandow-announces-new-developments-in-its-multi-brand-strategy-accelerating-global-expansion-302655118.html
SOURCE Guangzhou Fandow Network Technology Co., Ltd.
