SINGAPORE – Media OutReach – October 16, 2023 – Etiqa Insurance Singapore, a leading insurer, has unveiled the first captivating interactive 3D installation at the Dhoby Ghaut MRT B3 Transit Hall (near Exit D) as part of its latest brand campaign,
“Along for the ride.” The exterior of the house (OOH) installation invites Singaporeans to explore the uncharted possibilities of life with Etiqa as their trusted companion.
Strategically positioned, this installation represents just one facet of our comprehensive multi-channel campaign, delivering a holistic range of initiatives across a mix of 360-degree campaigns spanning both online and offline channels. It highlights Etiqa Insurance Singapore’s commitment to being ‘With You for the Ride’ and adds a human touch to the insurance concept, aiming to ignite the spirit of adventure among Singaporeans. This encourages them to explore life’s diverse possibilities and embrace the excitement of unexpected journeys, making it closer to the aspirations and dreams of Singaporeans.
Shirley Tan, Marketing Director at Etiqa Insurance Singapore, highlights: “In a world full of uncertainties, Etiqa Insurance Singapore is more than just an insurance provider; we are “With Singaporeans for The Ride”. Our new display installation at Dhoby Ghaut, the first of many exciting activities under our new brand campaign, serves as an invitation to all Singaporeans to embark on a journey of possibilities with Etiqa Insurance Singapore as your trusted companion. together we can transform life’s unexpected journey into one filled with excitement, bolstered by the security of knowing we have what you need.
Launch of ‘With you for the ride’ competition on social networks
To celebrate the launch of this new campaign, Etiqa Insurance Singapore is inviting the public to join its social media competition “With You for the Ride”. Participants can join in the fun by taking a photo of themselves having fun on the interactive elements of the installation and posting the photo to Instagram with the tag @etiqasg and #WithYouForTheRide, for a chance to win one of 100 exclusive Etiqa Insurance Singapore macaron sets. .
The competition runs from 16 October 2023 to 11 November 2023. For full competition terms and conditions, visit the Etiqa Insurance Singapore Instagram page (@etiqasg).
“Along for the ride” The campaign is widely distributed across digital, social and outdoor channels, including bus wraps, MRT stations and cinemas across Singapore. Find out more about Etiqa Insurance Singapore
“Along for the ride” campaign, please visit https://www.etiqa.com.sg/withyou
The issuer is solely responsible for the content of this announcement.