BANGKOK, THAILAND – Media OutReach – September 19, 2023 – Dusit International, one of Thailand’s leading hotel and real estate development companies, announced the expansion of its range of renowned hotel brands with the launch of two new brands:
Dusit Collection And
Devarana – Dusit Retreats.
Devarana – Dusit Retreats aims to deliver enriching and transformational stay experiences in the ultra-luxury segment
Building on the strength of Dusit’s existing portfolio, which includes Dusit Thani (luxury), Dusit Suites (upscale), dusitD2 (upscale), Dusit Princess (upper-midscale), ASAI Hotels (lifestyle mid-range) and Elite Havens (luxury villa rentals). ), the new brands extend Dusit’s reach across the entire hospitality spectrum to deliver new and immersive experiences for guests. They also open new avenues for Dusit to enter untapped markets, further strengthening its global expansion goals.
Serve as a soft brand that can be applied to distinctive, standalone properties with unique stories to tell,
Dusit Collection directly taps into the growing global demand for unique and authentic travel experiences and represents a sophisticated, personalized approach to real estate development, service and guest engagement.
Focusing on the premium and luxury segments, Dusit Collection has been envisioned to comprise a thoughtful selection of captivating hotels in iconic destinations, each distinguished by its unique architecture, tasteful design and distinctive locations brimming with deep and memorable moments.
The Dusit Collection concept also allows owners of iconic properties to preserve the individuality and charm of their establishments while integrating seamlessly into the Dusit family, all without the complexities of rebranding or major renovations typically associated with brands. main established Dusit.
“This streamlined and cost-effective model has many benefits for all stakeholders,” said
Mr. Gilles Cretallaz, COO, Dusit International. “Owners have immediate access to our strong business support and seasoned management expertise while maintaining the distinct look and feel of their properties.” Dusit benefits from an agile market entry strategy and can cultivate substantial value from properties that do not precisely fit our core brands. Most importantly, our guests benefit from new opportunities to build deep destination connections at distinctive properties steeped in history and character.
From ancient palaces in historic cities to charming seaside sanctuaries, from Asia to the Middle East to Europe and beyond, Dusit is actively exploring multiple luxury property opportunities from the Dusit Collection, and with keen interest from various parties, the company plans to announce its first official. signings soon.
The second new brand introduced by Dusit is a reinvention of its former luxury brand, Devarana, which was renamed
Devarana – Dusit Retreats and enhanced to deliver enriching and transformational stay experiences in the ultra-luxury segment.
Building fully on the success of the renowned Dusit Group-wide wellness concept, Devarana Wellness, which uniquely integrates wellness elements throughout the guest experience at Dusit hotels and resorts worldwide, Devarana – Dusit Retreats aims to push this holistic approach even further by offering tailor-made services. healing experiences at private sanctuaries in exclusive destinations around the world.
Inspired by traditional Thai wellness principles and fully embracing sustainable and regenerative travel, Devarana – Dusit Retreats will focus on meeting guests’ ambitious needs and offer a unique synergy of nature, community, ancient healing principles , regenerative spaces, impressive architecture and design, and curated activities and wellness programs that delight discerning travelers on a deeply personal level.
The first property under Devarana – Dusit Retreats, a rebranding of one of Dusit’s existing properties in China, is expected to open in October. Based on the current interest in the brand, Mr. Cretallaz expects Dusit to sign several Devarana – Dusit retreats before the end of the year.
“The response to Devarana – Dusit Retreats from potential partners has been fantastic, and discussions are already underway to formalize agreements for properties in Europe, the Middle East and several locations in China,” he said. -he declares. “The global pandemic has propelled wellness into the mainstream, and the wellness industry is expected to maintain its remarkable growth into the future. By capitalizing on our expertise and optimizing our know-how in this area, we are ideally placed to deliver a hospitality product that places wellbeing and transformative experiences at the heart, ensuring lasting value for all stakeholders involved. »
Dusit’s portfolio currently includes 55 properties operated under Dusit Hotels and Resorts and over 240 luxury villas under Elite Havens, across 19 countries. More than 60 Dusit Hotels and Resorts are in the pipeline and 22 additional signings are targeted this year.
“In response to the profound impact of the global pandemic, we recognized the importance of refining our brand portfolio to meet evolving market demands and help drive expansion in the post-pandemic world” , declared Mr. Cretallaz. “Over the past several years, we have meticulously enhanced each of our brands to deliver greater convenience, experience and value to our customers. Today, with the introduction of Dusit Collection and Devarana – Dusit Retreats, we are excited to expand our offerings even further into the accommodation spectrum, offering an entire ecosystem of brands ranging from boutique lifestyle to luxury wellness, all united by our gracious Thai-inspired hospitality. With this strong foundation in place, we are well positioned to drive our future and look forward to many exciting openings to come.
Hashtag: #DusitHotelsandResorts #DusitCollection #DevaranaDusitRetreats #DevaranaWellness #Wellness #DusitThani #DusitInternational
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