DUBAI, UAE, October 29, 2025 /PRNewswire/ — Embodying Dubai’s commitment to supporting global efforts towards sustainable cities, Dubai Municipality has launched its pioneering project, Circle Dubai, in sustainable waste management. The launch took place during the Asia-Pacific Cities Summit – Mayors Forum 2025that Dubai has been welcoming since October 27 to October 29, 2025.
Circle Dubai is a community initiative that embodies Dubai Municipality’s commitment to reducing waste generation, promoting recycling and advancing the circular economy. Align with the objectives of the Dubai Integrated Waste Management Strategy 2041, which aims to establish a comprehensive and sustainable waste management system. The project aims to reduce waste at source, achieve 100% source segregation in all residential areas, divert waste types from landfills, improve recycling and treatment processes to support Dubai’s long-term environmental goals.
Commenting on the importance of the project, SEM Eng. Marwan Ahmed bin Ghalita, Director General of Dubai Municipalitystressed that the main objective of the project is to raise awareness on a large scale, emphasizing the importance of individual and institutional participation in achieving its objectives. It also highlights the environmental and economic benefits of reducing and sorting waste, improving community response and motivating individuals and institutions to adopt sustainable practices. This will ultimately make Dubai a zero-waste city and a leading global center for sustainability and environmental conservation.
For his part, Eng. Adel Al Marzouqi, CEO of Dubai Municipality Waste and Sewerage Agencysaid the project targets nine vital sectors of the city, including residential, commercial, industrial, agriculture, real estate, tourism, education, waste management and employment. It aims to preserve the attractiveness of the emirate and advance collective behavioral change through a shared sense of social responsibility.
Dubai Municipality has developed a pioneering digital education system powered by smart technologies, including training content tailored to each targeted sector. This helps consolidate knowledge and connect it to daily behaviors. It will also launch the “Dubai Sustainability Ambassadors” program, in collaboration with the “Dubai Neighborhood Ambassadors” initiative, to select and train representatives from various sectors to serve as awareness leaders through activities, hands-on experiences and door-to-door campaigns.
The project draws on a network of private sector partnerships and an implementation plan for 17 strategic projects, supported by 26 performance indicators, in collaboration with various institutions. This will strengthen sector integration and create a global and lasting impact.
SOURCE Dubai Municipality
