- The nonprofit reached 780 brands in 2023 and aims to onboard 1,500 additional businesses and brands by 2024, impacting 100,000 people in the local workforce.
- Introduction of the “Culture For Good” award category to recognize businesses as agents of change in people development
- Launch of Accelerated Leadership in Sustainability (ALS) certification to drive sustainable business practices
SINGAPORE, December 20, 2023 /PRNewswire/ — Brands For Good, a leading advocate for sustainable business practices, will make waves in 2024 with five diverse award categories, groundbreaking initiatives, strategic partnerships and educational programs aimed at empowering communities and businesses. businesses. With a track record that to date includes the recognition of 163 brands and 448 committed companies, Brands For Good has already had a substantial impact on 778 companies, laying the foundations for even more significant influence in 2024. Brands For Good aspires to recognize 500 brands. and secure the support of 1,500 donors over the coming year, with the overarching mission of positively impacting 100,000 people in the workforce.
The strategy involves a multi-faceted approach that includes workshops, seminars and regular events providing thought leadership on impact issues throughout the year, designed to raise awareness and inspire change. These efforts are complemented by biannual closed-door dialogues with ministers, a key platform to foster substantive discussions on responsible practices. The organization is committed to community engagement, ensuring impact resonates beyond boardrooms and extends to the local level. A key initiative to achieve these goals is the Accelerated Leadership in Sustainability (ALS) program, a joint certification effort with the Singapore Institute of Management (SIM) and Brands For Good, aimed at equipping leaders with the knowledge and skills needed to promote Sustainable development. Through this overarching strategy, Brands For Good aims to not only meet, but exceed its goals, envisioning a ripple effect that transcends businesses, communities, and the broader landscape of conscious leadership.
Brands For Good unveils a dynamic framework comprising five distinct categories for the year ahead, each encapsulating a unique facet of transformative change. THE “Business for Good”, “Leadership for Good”, “Technology for Good”, “Capital for Good” and the new “A culture for good” The categories symbolize Brands For Good’s commitment to driving positive impact in various areas. The addition of the Culture for Good category in 2024 ushers in a new era of workplace kindness and organizational culture, and aims to recognize and celebrate companies that champion kindness within their workspace .
5 key partnerships in 2024: Empowering communities, businesses and individuals
Brands For Good forges alliances with five visionary partners, aiming to strengthen its influence on communities and businesses in 2024. Through these strategic collaborations, Brands For Good is committed to co-hosting impactful workshops and seminars, to conduct community outreach and evangelism activities and implement diagnostic clinics to identify gaps in organizational culture, operational transformation and responsible practices.
- Singapore Kindness Movement (SKM)
Brands For Good, in partnership with SKM, presents the Culture For Good Awards category, highlighting the importance of kindness, inclusiveness and compassion in the workplace for an improved organizational culture. - AutomationSG
A transformative alliance focused on automation, diagnostics and empowering people with disabilities (PWD) through innovative job redesign – driving inclusion and driving positive change in the employment landscape towards a more equitable future . - HonorSG
Through their shared values of humanity, humility and honor, this collaboration signifies a strong commitment to reshaping the company’s success through conscious leadership. - Singapore Institute of Management (SIM)
Introduction of the Accelerated Leadership for Sustainability (ALS) joint certification program that addresses the skills gap in sustainable business practices, offering specializations in leading strategic transformation for sustainable growth and leading automation and robotics for breakthroughs in sustainability. - International Intellectual Property Commercialization Council (IIPCC)
Brands For Good and IIPCC come together to provide vital intellectual property (IP) legal advice to the Brands For Good community. With a focus on intellectual property best practices, the global partnership fosters innovation and collaboration within the community. In addition, it encourages responsible entrepreneurship through the “Youth For Good” initiative in Singapore.
Said Alan Ngpresident of Brands For Good“As we navigate the transformative landscape of 2024, Brands For Good stands at the forefront of impactful change. Our commitment to fostering kindness in the workplace, ethical business practices, conscious leadership, technology-driven sustainability and responsible financial initiatives reflect our unwavering commitment to shaping a better, more sustainable future. Through strategic partnerships and innovative programs, we empower communities and businesses. Together, we not only envision change; we’re actively driving it. It’s not just a mission; it’s a movement, and For Good brands are leading the charge towards a world where positive impact is not just a choice but a collective responsibility .”
To round off a remarkable year, Brands For Good hosted the Christmas Thank You Dinner: Starry Night on December 1 to kick off Singapore Giving Week with a purpose. Co-hosted with Food Empire Holdings, this charity auction gala dinner aimed to raise vital funds for Extra.Ordinary People, an Institute of Public Character (IPC) dedicated to the holistic empowerment of children and young people with special needs , to promote social growth and to defend diversity. .
For more details, visit www.brandsforgood.asia.
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SOURCE Brands for Good
