HONG KONG, April 11, 2026 /PRNewswire/ — DPC Dash Ltd – Domino’s Pizza China (“DPC Dash” or the “Company”, and together with its subsidiaries, the “Group”) (1405.HK), the exclusive master franchisee of Domino’s for the Chinese mainland, Hong Kong and Macau, continued to unlock the potential of China’s underpenetrated pizza market amid a complex and evolving consumer landscape in the first quarter of 2026. Supported by its proven 4D strategy – Development, Delicious Pizza to Value, Delivery and Digital – the company has made simultaneous progress in store expansion and operational quality, underscoring its strong business resilience and long-term growth potential.
In terms of store development, DPC Dash continued to follow a disciplined “go deeper, go deeper” expansion strategy, strategically “deepening” its penetration in existing cities to increase its market share and “expanding” its reach to new markets. According to DPC Dash First Quarter 2026 Investor Fact Sheet (“Investor Information Sheet”), as of March 31, 2026, the total number of stores of DPC Dash reached 1,462 stores in 72 cities, representing a net increase of 147 stores and expansion into 12 new cities compared to the end of 2025. On January 24, DPC Dash opened its 1,405 stores.th in Sanya, Hainan province, marking a symbolic milestone as the number of stores matched the company’s ticker symbol on the Hong Kong Stock Exchange (HKEX). As of March 31, net new stores, stores under construction and signed stores accounted for 65% of the full-year 2026 store opening target, with the pace of expansion far exceeding expectations. Non-Tier 1 cities have become the Company’s primary growth engine, while Tier 1 cities continue to provide a resilient, high-quality revenue base with proven unit economics.
Newly opened stores in new markets continued to perform strongly. DPC Dash now occupies all top 50 positions in terms of first 30-day sales within Domino’s network of more than 22,100 stores worldwide, fully demonstrating the enormous potential of the Chinese market and the company’s exceptional operational capabilities. In terms of number of stores, the mainland China market remained the third largest international market within Domino’s Pizza’s global system.
In terms of digital strategy, the Company has significantly expanded its consumer base while deepening its understanding of consumer preferences. In the first quarter of 2026, DPC Dash continued to drive product innovation, introducing new global flavors including the limited edition New Year of the Horse Yak Beef Matsutake Ham Fortune Pizza, the upgraded Classic Bolognese Plus Pizza, the innovative Snowball Cheese Margherita Pizza and the Quadruple Cheese Grand Slam Pizza aimed at cheese lovers, while also iterating the product portfolio with two new rice and pasta dishes, offering customers greater choice and improved value. These new offerings resonated strongly with consumers, effectively supporting their preferences and sales growth, even in a sluggish consumer environment and highly competitive market.
In terms of marketing activities, the company reinstated the classic “Mega Week” promotion and extended the “Crazy Tuesday & Wednesday” offer until Thursday, further increasing customer visits and order volume through value-driven promotions. Meanwhile, the company collaborated with Dunhuang Museum to offer exclusive Chinese cultural and creative (C&C) products, integrating traditional cultural elements into the brand experience, thereby strengthening brand affinity and cultural identity.
The expansion of the Company’s loyalty program validates the success of its digital strategy. As of March 31, 2026, the number of loyalty program members exceeded 38.8 million, compared to 27.2 million for the same period in 2025. Over the past 12 months, 17.6 million new customers placed their first orders at Domino’s Pizza China. The accumulated user data helps the company achieve personalized recommendations, accurate marketing and efficient operations, thereby improving user loyalty and repeat purchase rates.
With further strengthened brand equity and growing brand momentum, DPC Dash will continue to implement its 4D strategy, planning to add approximately 350 net new stores during 2026 to further improve market penetration.
DPC Dash has been included in major indices, including the Hang Seng Composite Index and Stock Connect programs, demonstrating the capital market’s recognition of the company’s development prospects. With its strong execution track record, attractive economics and operational efficiency, the Company continues to generate strong performance in a dynamic and competitive environment, creating long-term sustainable value for shareholders.
About DPC Dash – Domino’s Pizza China
DPC Dash is the exclusive master franchisee of Domino’s Pizza in the Chinese mainland, Hong Kong Special Administrative Region of China and Macau Special Administrative Region of China. Domino’s Pizza, Inc., the global franchisor of DPC Dash, is one of the most recognized global consumer brands and the world’s largest pizza company. Led by a seasoned and visionary management team, DPC Dash is a market leader that differentiates itself from its competitors with, among other things, a continually innovative and localized pizza-focused menu, unique delivery expertise and leadership, technology focus and a scalable and repeatable store business model. As of March 31, 2026, DPC Dash operated 1,462 stores in 72 cities in mainland China.
For more information, please visit: www.dpcdash.com
For official company announcements, please visit: www.hkexnews.hk
Contacts
Investor relations:
DPC Dash Ltd.
IR@dominos.com.cn
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SOURCE DPC Dash Ltd.
