Sydney, Australia – News Direct – February 5, 2024 –
digiDirectone of Australia’s leading retail destinations serving the consumer electronics needs of content creators, has launched the digiDirect marketplace, called
digiMarket.
With a thriving community of over 500,000 customers and an 18+ year commitment to delivering exemplary shopping experiences online and in-store, digiDirect is an industry leader, serving a diverse consumer base including photographers, videographers, podcasters and social media creators. , gamers, filmmakers, students and businesses.
The launch of digiMarket Marketplace is the latest example of digiDirect’s leadership position with a focus on technology and a commitment to maintaining a positive shopping experience, offering greater product choice to its consumers in line.
Incorporating robust security features and offering various customer support options, digiDirect Marketplace is powered by the
Marketplace platform, THE Adobe Commerce/Marketplacer connector. This integration streamlines the incorporation of third-party seller inventory into the existing e-commerce platform, significantly reducing complexity and time-to-market for adding online marketplace functionality.
“We are excited to partner with digiDirect and embark on a journey to grow their business by offering an ever-expanding range of products. Together, we aim to make digiDirect the go-to destination for electronic shopping experiences, technology and digital technology,” commented Jason Wyatt, CEO of Marketplacer.
Addressing the opportunity to improve customer offerings, the digiDirect marketplace adds depth to various categories including consumer electronics, home appliances, digital wellness, digital baby and child care, pet technology, office technology, as well as the company’s main focuses of photo and video, computers. & Mobile and Games & Streaming. With an enriched shopping experience including 2,500 additional products, digiMarket seamlessly complements digiDirect’s physical stores, creating a unified omnichannel experience for customers.
digiDirect Managing Director Haig Kayserian said: “The launch of our online marketplace marks a significant milestone in digiDirect’s journey, enhancing the depth of current categories with thousands of products while remaining anchored in our focus on digital technology. consumer electronics.
“This expansion complements our larger online and physical strategy across Australia, creating greater choice for our customers, with an experience carefully curated to always prioritize the convenience of quality meetings at every click,” he said. added Kayserian.
In anticipation of the launch, digiDirect has appointed experienced retail and technology leader Luke Goldsworthy as divisional director of digiMarket. He and his team are in the process of onboarding dozens of sellers who have signed up to list their thousands of items on the digiDirect Marketplace.
“We have been greatly encouraged by our growing seller community, which recognizes the opportunity to open its consumer base through the loyal digiDirect community, who regularly purchase large, medium baskets on our website,” said Goldsworthy.
“To maintain the absolute trust of our customers, we have been very selective about the vendors and products we have brought on board, to ensure our service levels are maintained and we continue to provide a range of products that meet expectations more wide of our consumers when they shop at digiDirect,” he added.
The digiMarket Marketplace continues to stand out by offering a wide range of categories, enabling targeted advertising and ensuring a seamless omnichannel experience for its community. With the additional integration of AI into digiDirect Marketplace, the user experience is further enhanced, providing their sellers with valuable insights.
Benefits of digiDirect include, but are not limited to:
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The ability to quickly and easily integrate inventory from third-party sellers into its existing e-commerce platform,
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Develop and present a curated shopping experience for its online visitors;
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Attract new customers and nurture existing customers with a newly expanded inventory of available products, and;
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Grow your revenue faster in a highly competitive and ever-expanding Australian market.
As digiDirect cements its position as a pioneer, the Marketplace symbolizes innovation, customer engagement and community empowerment. Customers are invited to explore the new Marketplace, while sellers are encouraged to inquire about joining this revolutionary platform.
ABOUT digiDirect – where everything clicks.
digiDirect is one of Australia’s largest consumer electronics retailers. Having started as a retailer specializing in cameras and imaging, digiDirect’s seven physical stores across the country maintain this specialty with expert staff and the widest range of products.
Their website, digidirect.com.au, is one of Australia’s most popular online retail destinations, offering tens of thousands of products shipped to thousands of loyal customers from the company’s state-of-the-art headquarters in Sydney.
Founded by Chief Executive Officer Shant Kradjian in 2005, digiDirect employs more than 150 people in multiple states and maintains significant relationships with multinational vendor partners, payments, loyalty, logistics and other service providers.
ABOUT the market:
Walk is a global Software as a Service (SaaS) technology platform equipped with all the tools and features needed to quickly build high-performance, scalable online marketplaces. To date, Marketplacer has helped create and deploy more than 100 Marketplaces connecting more than 13,000 businesses worldwide. The Marketplace platform exists to simplify growth, from implementing marketplace strategies such as direct seller shipping, adding new categories or third-party line extensions, to consolidating markets and the deployment of modern revenue models such as recurring memberships that enable businesses to grow faster and beyond capital stock constraints.
For more information, visit
www.marketplacer..com.
Note: This press release is accurate as of the date of publication and is subject to change without notice.
About Marketplace
Marketplacer is a global Software as a Service (SaaS) technology platform equipped with all the tools and features needed to quickly build high-performance, scalable online marketplaces. To date, Marketplacer has helped create and deploy more than 100 Marketplaces connecting more than 13,000 businesses worldwide. The Marketplacer platform exists to simplify growth, from implementing marketplace strategies such as direct seller shipping, adding new categories or third-party line extensions, to consolidating markets and the deployment of modern revenue models such as recurring memberships that enable businesses to grow faster and beyond capital stock constraints.
Born from the award-winning BikeExchange, the largest online marketplace for anything and everything cycling, founders Jason Wyatt and Sam Salter saw an opportunity to license the online software platform and apply it to new markets. Marketplacer is responsible for creating online e-commerce solutions and business transformations for businesses around the world. Visit
www.marketplacer.com for more information.
For media inquiries, please contact:
Luc Goldsworthy
Market manager
digiDirect
[email protected]
Livia de Beaurepaire
Marketing Manager
Walk
[email protected]
Company Website
Hashtag: #Marketplacer
The issuer is solely responsible for the content of this announcement.
