HONG KONG SAR – Media OutReach Neswire – March 21, 2024 – THE The “Happy Hong Kong Natural Diamond Grand Lucky Draw”, jointly presented by the Hong Kong Diamond Federation (DFHK) and more than 350 participating jewelry stores, launched on December 1, 2023, concluded successfully. The campaign received an enthusiastic response, with 157 winners and prizes totaling over HKD 6 million in natural diamonds and diamond jewelry vouchers. DFHK recently held an awards ceremony where the grand prize: a 3-carat D-color natural diamond with a retail value of approx. HKD 1.9 million, as well as a HKD 5,000 diamond jewelry voucher, were given away, allowing consumers to enjoy the charm of natural diamonds.
Members of the Hong Kong Diamond Federation, together with Member of the Legislative Council (Wholesale and Retail), Mr. SHIU Ka-fai, JP, awarded natural diamond and jewelry vouchers in diamonds with a total value of over HKD 6 million to various lucky recipients.
157 lucky winners, with a grand prize of a 3 carat natural diamond retail Rated at approx. 1.9 million from Hong Kong
Customers who purchase one or more pieces of jewelry containing natural diamonds (excluding synthetic diamonds and watches) from participating jewelry stores during the promotion period were eligible for the draw. A total of 157 lucky winners, including participants from mainland China, Hong Kong, Southeast Asia and Western countries, received prizes including natural diamonds and vouchers for diamond jewelry. The awards ceremony was graced by Honorable SHIU Ka-fai, JP, Member of the Legislative Council (Wholesale and Retail), as well as representatives from DFHK. The grand prize – a 3 carat D color natural diamond – had a retail value of approx. 1.9 million HKD, allowing participants to share the joy of their shopping experiences and the excitement of the lucky draw with their loved ones. Grand Prize Winner, Ms. HO, said: “The Hong Kong jewelry industry is renowned for its high quality and integrity. Professional service and strict regulations, as well as rigorous quality certifications, inspire confidence in consumers. As a connoisseur of natural diamond jewelry, it was an unexpected treat to not only find a perfect piece chosen by my husband, but also to win the grand prize of a 3 carat natural diamond.
Mr. Victor Yiu, Chairman of DFHK, said: “During the extended holiday season, encompassing Christmas, New Year, Lunar New Year and Valentine’s Day, the festive atmosphere contributed to the vibrant sentiment of consumers, with a total of almost 12 million people.[1] visitors to Hong Kong over a three-month period. Benefiting from the rebound in visitor numbers, the total retail sales value in December 2023 and January 2024 reached a staggering HKD 72.8 billion.[2]with the value of sales of jewelry, watches and luxury gifts showing an average increase of 37% year-on-year.[3]. We believe that the local diamond industry has managed to come out of the trough and is constantly growing. With the recovery of Hong Kong’s tourism and retail sectors, as well as the resumption of jewelry exhibitions, we are confident that jewelry sales can return to pre-pandemic levels.
Buy with confidence – The 4 jewelry quality assurance labels
To foster a high-end shopping environment, the DFHK and the Hong Kong Jewelers and Goldsmiths Association have introduced four quality assurance marks: “Natural Fei Cui Quality Mark”, “Natural Diamond Quality Assurance Mark”, ” Quality Gold Mark” and “Reputation Boutique Mark”. These marks aim to strengthen consumers’ confidence in purchasing jewelry in Hong Kong. The industry hopes to strengthen and maintain Hong Kong’s status as a “jewellery paradise”. diamond shopping in Asia” following the challenges posed by the pandemic. There is a continued commitment to consumer rights and exceptional merchant service, ensuring that customers can purchase natural diamonds with greater satisfaction and satisfaction. peace of mind.
Congratulations to all the lucky winners! The list of winners has been published on our website. Check
complete list here.
Commercial promotion competition license no.: 57836
[1]Figures from the Tourist Office and the Ministry of Immigration
[2]Statistics from the Department of Census and Retail Sales for December 2023 and January 2024
[3]Statistics from the Department of Census and Retail Sales for December 2023 and January 2024
Hashtag: #HongKongDiamondFederation
The issuer is solely responsible for the content of this announcement.
