HONG KONG SAR – Media Awareness – September 11, 2023 – DETERMINANT — a men’s shirt and apparel brand focused on functional technology, exceptional quality and modern style — proudly unveils its debut Cotton Waterless Dye collection, showcasing a groundbreaking innovation that boldly reinvents the textile industry’s reliance on the water.
With a vision to lay the foundation for a zero-waste future by taking a holistic approach to creating value for people and the planet, 360BETTER is DETERMINANT’s sustainability strategy. 360BETTER is developing bold new standards that redefine the “responsible clothing” industry and cover five key topics by 2025:
– Defend water management
– Reduce textile waste
– Rethink packaging
– Extend the life of our clothes
– Promote social mobility
Their primary objective is water conservation and management. In the face of global water scarcity, DETERMINANT is taking bold steps to revolutionize the fashion industry’s textile manufacturing practices through innovation and collaboration with ECOHUES. So far, 65% of all water used in cotton clothing production goes to the textile dyeing process. New waterless cotton dyeing technology offers revolutionary features, including:
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the use of a
green and recyclable organic solvent instead of water as a reactive dyeing medium, completely replacing the huge amounts of water needed for dyeing and removing excess color in traditional water bath dyeing
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with more than 99% of green solvents reused and no hazardous chemical residues released, this
the technique is safe and environmentally friendly
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the dye utilization rate of reactive dyeing is generally only 60-70%; while ECOHUES innovation has a dye
97% utilization rate
-
A
significant reduction in resources: water consumption (reduced by 100%) and energy consumption (reduced by 39.26%) in the fabric dyeing process.
The launch of the new Cotton Waterless Dye collection is marked by the launch of the “Lead The Wave Forward” campaign, focused on prioritizing water conservation education. This campaign aims to raise awareness among consumers about fashion’s water footprint and how conscious wardrobe choices can reduce environmental impact. DETERMINANT’s proposition is that consumers should not have to pay a green premium to make eco-friendly choices. That’s why the Waterless Dye collection offers the same quality, performance and design, at the same price as regular products.
The Lead The Wave Forward campaign supports its strategic charity partner, A Drop of Life, through a donation campaign. Affiliated campaign partners include: Central Market, CITA, Lab Concept, Redress, Sustainable Fashion Business Consortium, Shan Shui Conservation Center, Slowood, YL Yang Foundation.
Hashtag: #DETERMINING
The issuer is solely responsible for the content of this announcement.
