SYDNEY, December 1, 2024 /PRNewswire/ — Booking.com’s annual travel forecast study* reveals how Australian travelers are ‘rewriting the playbook’ in 2025 by defying the rules of conventional getaways and, as a result, forging new connections with them themselves, their loved ones and those they meet. along the way, as well as the destinations they visit.
Some of the trends for the coming year include:
- Night tourism – Travelers will focus on making connections with the universe by abandoning the daytime crowds for the magic of midnight. In 2025, almost two thirds (57%) of Australian travelers plan to visit dark sky destinations with star bathing experiences (65%), star guides (53%), unique cosmic events (59% ), and tracking constellations (49%) tops the list of stellar adventures.
- AI = Alternative routes – In 2025, we will see innovations leveraged to help tourists meet the needs of the destinations they hope to experience. Nearly two-thirds (61%) of Australian travelers will use technology to make informed decisions and have authentic experiences. AI-powered tools, like Booking.com’s AI Trip Planner, are expected to play a central role in planning these trips, with 29% of Australian travelers interested in using AI to plan their trips.
- Boyz II Zen – Male travelers are abandoning popular expectations and clichés of “frat culture” to get away from the stresses of daily life (24%), rest and recharge (24%), in search of mental health benefits (20%) and personal growth (25%). ). Making connections, old and new, will be crucial: 11% are considering a men-only trip to combat feelings of loneliness, more than a quarter (29%) are looking to make new friendships and 13% are looking to improve their relationship building skills. with friends and family.
For more information on Booking.com’s travel forecast for 2025, please visit https://www.booking.com/articles/travelpredictions2025.html To download the Travel Predictions 2025 report, visit HERE.
About Booking.com:
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for people to experience the world. By investing in technology that helps reduce travel friction, Booking.com’s marketplace seamlessly connects millions of travelers with memorable experiences every day. For more information, follow @bookingcom on social media or visit globalnews.booking.com.
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SOURCE Booking.com
