- Better quality international visitor profile and more
- New networking formats are popular
Nuremberg, Germany,, February 2, 2025 / Prnewswire / – Spielwarenmesse is the global meeting point of an entire industry. From January 28 to February 1, 2025He met in Nuremberg for the 74th It is time – and has managed to correspond to very high figures from last year. 2,362 exhibitors from 71 countries presented their innovations and trends in a considerably widened space and managed to use the extended range of options offered by the organizer, Spielwarenmesse, for example. The structure of the modified room, the special offers filled with events and the new networking opportunities have helped some 57,500 visitors of 126 nations to sail in their path, easily and well through the diverse range of products.
“Each year, we are delighted to participate in Spielwarenmesse in Nuremberg, which is the unmissable event for professionals in the toy industry,” explains Daniel Levy, CEO of Buki France. Just like last year, 97% of exhibitors share his opinion, considering that the attendance of the global event is important or very important. “Our stand was busy all day, every day – there is a real buzz around the series,” said Alison Coates of the base of the United Kingdom, it is just to play with enthusiasm. Exhibitors evaluated the general quality and the quantity of visitors and higher, and the same size of agreed sales. “Exactly the good decision -makers were there, those who have a real interest in our products,” said Sutepan Ganendiran, MD of the compactory German startup. Massimo Pescarolo of Italian Cicaboom noted: “Spielwarenmesse is the only global exhibition for toys.” Important European markets have increased in the number of visitors. The United States and China were also among the 10 best countries for visitors. The increasingly international relevance of the fair was also noted by Thomas Eichhorn, MD of MGA Zapf Creation of Germany, who pointed out that “the great American retailers such as Target and Walmart had intensive conversations with the teams of our HQ “. And other major American players have also considered that Spielwarenmesse became increasingly important. “Spielwarenmesse is always an exciting start to the calendar of the event for the Hasbro team”, reveals Bhaveveh Somaya (main vice-president and general manager Emea & Apac). “Mattel still launches substantial major developments in Nuremberg, such as ’80th Ruby Anniversary Collection ‘, “adds MD Sebastian Trischler.
The exhibitors’ opinion barometer has also increased in terms of service and activities. “The continuous improvement of the content of the Spielwarenmesse has been clearly appreciated,” confirms Christian UlrichSpokesperson for the board of directors of Spielwarenmesse, for example. The addition of hall 3C, welcoming articles for babies and infants and lifestyle, has made effective circuits around fair synergies and has created synergies. “We love the new room and the stand we have there – it was a real advantage for us,” said a delighted Christian Vollmer of Fehn, Germany. The modern design of the Toy Business Forum and its new style presentations was also well received. These presentation formats included the cat by the fireside with the CEOs and the typitch on the first day of the fair, during which twelve exhibitors made briefs of 3 minutes on their new products. Once again, the ToyaWard – the prestigious Industry Prize in six product categories – was presented live on the big stage. “Winning was an immense honor, putting us as a small toy business on radar with international trade,” said Yusuf BeyazCEO of Swiss Startup Qubs. Other protruding facts have included special sport, sport, leisure, outdoor ‘with its half-pipe stuntmen and “ Kidults”, where targeted products on the wealthy adult market were animated in the central entrance highly frequented (Eingang Mitte). “We appreciate the variety of formats that make new products in the best possible way,” explains Evgeni MelanCOO of robotics increased by Germany. He found the two toytrends, “Anime & Friends” and “healthy heroes” particularly exciting in this regard.
The exhibitors gave the subject of networking the highest note. “It should be noted that Spielwarenmesse allows an unrivaled sector collection, a staging platform, networking opportunities and of course an exhibition in the media,” notes Anirudh BhargavaCEO Tribal Earth sounds in India. During the fairly new but already well -established Rednight event, a hundred exhibitors transformed their stands into real party areas for Thursday evening. HAS Diego currency From the Italian manufacturer Gichi Preziosi, Rednight is perfect for meeting suppliers and retailers: “The networking events helped us establish new contacts and catch up with old friends.” Opportunities for individual discussions were also on the LiElle or networking with its networking area and at the International Convention Spieleerfindermesse – Game Inventors with its evening event, Gaminghour. Fans of model vehicles took advantage of another first with the enthronement ceremony to the renowned model of the car.
The exhibitors praised the way Spielwarenmesse maintained its family character despite its immense size. “It looks like a kind of gathering of friendship every year.” said Kovit Chomphunuchyanyong, Managing Director of the famous Thai company Plan Toys. “Its positive and happy atmosphere makes it an event to visit each year,” concludes Kheir HoueissOwner of the Bulgarian company Invictus 1928. In total, 96% of participants would recommend other companies to attend. The next opportunity will be for the 75 of the Fairth birthday; The anniversary edition takes place from 27 to January 31, 2026.
Toy salon®
The first world event for the sector – is Spielwarenmesse®. During this B2B event, key players and startups present their innovations and tendencies to retailers around the world, live in Nuremberg. In addition to the wide range of products, participants also gain a multitude of inspiration for daily businesses as well as precious knowledge and useful advice on the market, to what is the most important gathering of the industry. The event is completed by a cover all year round themes, analyzes and ideas of the multifunctional platform Spielwarenmesse® The digital and the “Spirit of Play” of the newspaper. Since 2013, the term Spielwarenmesse® was a brand of words protected in Germany.
Right date: Fair toys®Tuesday to Saturday 27 – January 31, 2026
Source Toy Fair for example
