HONG KONG SAR – Media OutReach Newswire – December 5, 2023 – Hong Kong’s Avenue of Stars lit up in the most glitzy fashion on Friday evening (November 30) as French fashion house Louis Vuitton took over the promenade for her very first fashion show in the city. . Overlooking Hong Kong’s magnificent skyline, Victoria Harbor and the revitalized Victoria Dockside, Louis Vuitton’s Pre-Fall 2024 men’s show was a nod to the city’s cultural vibrancy and nautical past, and highlighted Hong Kong’s appeal as a global stage for mega cultural events.
Louis Vuitton’s first global men’s show ahead of Fall 2024 at Avenue of Stars at K11 Victoria Dockside, Hong Kong
Led by Louis Vuitton creative director Pharrell Williams, the Avenue of Stars was transformed into a sandy beach, as models paraded on digital screens against the lapping waves.
One of the biggest shows of its kind in Asia, hundreds of international stars and socialites lined the promenade, including Louis Vuitton CEO Pietro Beccari, French actor Tahar Rahim, American rapper Pusha T, band d Chinese idols TNT and South Korean actor Song Joong-ki. , as well as Hong Kong celebrities Chow Yun-fat, Aaron Kwok and Louis Koo.
The success of this momentous event was attributed to the facilitation of the Hong Kong Special Administrative Region (HKSAR) government, which offered its full support to Louis Vuitton, including coordination of approvals, use and planning venues, as well as crowd control, thus guaranteeing the spectacle. progressed seamlessly from concept to completion, and everything was planned in just a few months. The Sports and Tourism Office and the Department of Leisure and Cultural Services were also instrumental in organizing this remarkable event.
Louis Vuitton’s first global men’s show ahead of Fall 2024 at Avenue of Stars at K11 Victoria Dockside, Hong Kong
Ending with a mesmerizing light show over Victoria Harbour, where a squadron of choreographed drones displayed “LVers” (a combination of Louis Vuitton’s monogram with the word “lovers”), the show sent a message of positivity in Hong Kong and the rest of the country. world. The event was broadcast live on Louis Vuitton’s social media accounts, attracting over 10 million views, and continues to reach the eyes of multiple social media platforms, transmitting snapshots of the magnificent spectacle to the entire world.
Hong Kong’s international return as a cultural mega-event hub
The HKSAR Government attaches great importance to attracting large-scale and international arts and cultural events, cultivating Hong Kong as an arts and culture metropolis and tourist attraction. Locals and tourists can expect more acclaimed events in the city in the coming year.
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