The goal of the tourism industry in Da Nang is to target key golf tourism markets such as Korea, Japan and Southeast Asian countries.
Ms. Nguyen Thi Hoai An, director of the Danang Tourism Promotion Center, said that Korean people love to play golf through the survey. Therefore, this sport is one of the main products introduced in this country in the program to introduce Danang tourism in Korea in 2022.
“Tourism introductory program in Seoul (Korea) organized by Da Nang Department of Tourism on August 8, with the participation of leaders of 14 tourism companies in Da Nang, the central region and 50 major Korean travel agencies,” Ms. an.
Promotion of golf tourism in Da Nang
Mr. Nguyen Xuan Binh, deputy director of Danang Department of Tourism, said that golf tourism, as well as other high-quality types of tourism related to sports, recovery and health care, is a new tourism trend. The goal of the city’s tourism industry is to target key markets interested in golf tourism, such as Korea, Japan, and Southeast Asian countries.
“Targeting the high-end tourist market segment is the right development direction of urban tourism in the coming time, and contribute to gradually developing Da Nang into a high-end regional quality destination,” said Mr. Binh.
Ms. Truong Thi Hong Hanh, director of Da Nang Department of Tourism, also acknowledged that the impact of the Covid-19 epidemic has changed tourists’ behaviour, needs and choice of tourism products when seeking green, premium and safe tourism products.
Responding to the above trend, Da Nang will host golf tournaments to serve upscale guests. Specifically, from now until the end of the year, a series of golf events for Korean guests – the leading market for golf tourism – will take place in the coastal city.
Da Nang will organize golf tournaments to attract tourists. Photo: Unsplash.
“The Danang Golf Tourism Festival will take place from August 28 to September 2, with a focus on the BRG Open Golf Championship Da Nang 2022 and the International Golf Tourism Conference of the Asian Golf Industry Federation AGIF,” said Department of Tourism leader know. .
Mr. Adam Calver, president of the Central Association of Golf Courses, said the three directions of golf tourism development in the near future are: integrating and promoting the golf movement towards a large customer base with a large payment capacity; combining golf with other services such as sightseeing, leisure and shopping will help boost the demand for Danang; increase the broad media coverage of golf destination Da Nang, Central Vietnam on online and traditional channels.
Some major Korean tour operators are also prioritizing golf tourism with the annual mid-September golf event restarting in Da Nang. Mr. Kim Sug Hun, Product Development Manager of Hana Tour, said that when Vietnam announced that it was completely open to foreign tourists, this company planned to hold an amateur golf tournament in Da Nang.
“In the future, we plan to focus on selling high-quality golf products by linking hotels and golf courses in Da Nang, Hoi An and Thua Thien – Hue,” added Mr. Kim.
4.3 million Korean visitors come to Vietnam
The director of the Danang Tourism Promotion Center said that Korea has been a traditional market for Vietnam in general and Da Nang in particular for many years. Every year millions of citizens of this country come to Da Nang to visit and relax.
However, the impact of the Covid-19 epidemic caused a serious drop in the number of Korean visitors to Vietnam. As of March – when the government allows the opening of tourism – there are 9 airlines operating direct flights between Da Nang and major cities of Korea, including Incheon, Busan, Daegu, Muan, with a frequency of 76 flights per week.
Tourists come to Da Nang to visit. Photo: Doan Nguyen.
“The total number of Korean visitors to Da Nang is estimated at 53,660. The number of visitors to Da Nang has improved but has not lived up to expectations,” Ms An said, adding that with the many outreach activities that have been and are being held, leaders of the city, companies are expecting the return of the Korean tourist market.
“We need more promotional activities as a catalyst to strengthen the connection of partners and distribute attractive product packages for this leading market,” said director of Danang Tourism Promotion Center.
The Vietnamese Ambassador to Korea – Mr Nguyen Vu Tung – said the 4.3 million Korean tourists to Vietnam before the Covid-19 pandemic will soon be reached. “The Vietnamese embassy in Korea will stand side by side with Vietnamese places, including Da Nang and Korean partners in promoting tourism development between the two countries,” Tung emphasized.
@ Sing News
