Shanghai,, March 14, 2025 / Prnewswire / – China The cultural tourism sector attracts international attention while more and more travelers are looking for immersive experiences rich in heritage. Social media trends and travel data highlight an increase in interest, especially during the recent Chinese New Year period, strengthening the growing attraction of the country as a cultural travel destination.
An initiative contributing to this trend was the Chinese New Year World Travel Campaign Kol ChinaLaunched in mid-January by Tripadvisor and Trip.com Group, a main world travel service provider. The campaign has initiated more than 40 international travel influencers, which explored ten cities on four thematic routes, including Zhangzhou and Fuzhou In Fujian propose, Yanheng in JiangsuChangzhi and Yuncheng Shanxi,, NanchangLushan and Jingdezhen Jiangxias well as Changsha and Zhangjiajie Hunan. Their contents – which has made a how to learn Chinese New Year festivities, local traditions and breathtaking landscapes – has already collected more than 80 million views online and nearly a million commitments, reaching a global audience.
It is in the middle of the backdrop of China Expand policies without visa, facilitating the more fluid entry for international visitors. According to immigration authorities, more than 64 million foreign visitors had traveled to China In 2024, with more than 20 million profits from the entrance without visa. The recent inclusion of Anase Tours groups in February of this year for visa -free programs in destinations like Xishuangbanna in Yunnan province should result in additional growth.
Online travel trends also reflect this growing interest. Trip.com Group Data reports a 7.5 times increase In the research of Chinese lanterns, temple fairs and theatrical performance during the Chinese New Year period compared to the previous year.
This year’s Chinese New Year celebrations have been particularly important, being the first since the festival’s recognition on the UNESCO intangible cultural heritage list. As the awareness of the preservation of heritage is developing, efforts to highlight historical sites and traditional celebrations should engage more travelers interested in cultural tourism.
For the future, cultural events such as Tourism day in China on May 19 will continue to highlight heritage destinations. “We are convinced that such initiatives will inspire international tourists to explore cultural traditions and to deepen their appreciation of the World Heritage”, explains Benny WangMain vice-president of the Trip.com group.
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Source group trip.com
