Along with IDC and Canalys, Counterpoint also released its report for the last quarter of 2020 as well as the full year. This confirms that Apple has taken over up front, but since its data includes the top 10 manufacturers, it also gives us more interesting results. Like the fact that Realme was the biggest winner, posting a 65% year-over-year increase.
Let’s talk about Apple first. During the months of October through December, the Cupertino-based company shipped nearly 82 million iPhones, a 13% increase from the same three months last year. According to Counterpoint figures, Apple tied Samsung in first place in the fourth quarter of 2019 with 18% market share, but in 2020, 21% of Apple considered it the biggest supplier. Samsung was a little far behind with a 16% market share of 62.5 million smartphones shipped.
In contrast, Realme almost doubled its smartphones delivered in the fourth quarter of 2020 with 14 million. But more impressively still, it managed to ship 65% more phones in 2020, compared to 2019. The 42.4 million Realme phones shipped in 2020 helped the company retain the title of fastest growing smartphone brand in the world for five consecutive quarters. .
During the 2020 schedule, Apple’s smartphone shipments increased by 3%, while Xiaomi managed to recapture much of Huawei’s share and posted a sharp increase of 17%. Huawei shipped 21% fewer phones in 2020 than in 2019, translating to 51 million in absolute numbers.