BEIJING, CHINA – Media OutReach – September 1, 2023 – Cotti Coffee, founded by Luckin Coffee founders Charles Lu and Jenny Qian, is the global sponsor of Argentina’s national soccer teams. Since the inauguration of its flagship store in October 2022, Cotti Coffee is now present in over 300 cities in 5 countries with over 5,000 points of sale, making it the fifth largest coffee brand in the world.
In August 2023, Cotti Coffee announced its global expansion strategy, marking its official entry into the international arena. At the same time, it launched a global partnership recruitment initiative and has already established several sales outlets in South Korea, Indonesia, Japan and Canada.
Since its inception, Cotti Coffee has been driven by its mission to “enable customers to enjoy a comfortable coffee lifestyle” and by its mantra “Drink Cotti, Feel Younger”. The company is committed to providing customers with high-quality, economical and convenient coffee products, complemented by Western-style light meals and desserts. With its youthful and chic brand experience, Cotti Coffee has won the adoration of its customers.
The brand’s remarkable in-store performance and proven business model underscore its rapid rise in the industry. Cotti Coffee’s success can be attributed to a combination of strengths including innovative business strategies, strong supply chain capabilities, an intelligent digital platform and an unrivaled product and service experience.
Unlike traditional franchise or direct management models, Cotti Coffee has taken an innovative partnership approach. Initially, the company waives any fees related to the franchise, opting instead for a profit-sharing agreement, aimed at sharing risks with its partners and maximizing the assets of each. In addition, Cotti Coffee has instituted a lifetime partnership system, guaranteeing the longevity of business sites and the sustainability of business collaboration. If a partner chooses to exit, the company offers an equipment depreciation buyout option, which significantly reduces the barriers that prevent potential partners from entering and sustaining their business. This model exemplifies a sustainable business model, spanning a century and built to last.
For the international market, Cotti Coffee has introduced both single-store partnerships and regional partnership models, offering more flexible methods of collaboration tailored to the diverse needs of its partners. Under the agreement, the company provides branding, supply chain, operations and digital platform support. Partners can choose how and to what extent they collaborate, ensuring both modularity and adaptability. Regional partners further benefit from model store incentives, regional exclusivity, and revenue sharing from store operations and expansion, empowering small businesses and individual entrepreneurs.
Cotti Coffee has an integrated coffee bean roasting facility that combines research, production and quality control, accompanied by an associated materials production facility. With an annual output of 45,000 tons, it is the largest coffee roasting plant in China. To further consolidate its supply chain prowess, Cotti Coffee is preparing to establish coffee bean and raw material supply chain bases in South America, Ethiopia, Vietnam and in other regions. By bringing together leading global resources, the company is building a strong foundation of global supply chain infrastructure and capacity to support its international expansion.
Leveraging a fully digitized platform, Cotti Coffee harnesses its innate Internet advantages. Customers can place orders online through the app and pick them up in store, eliminating the inconvenience of in-store queues and long waiting times, and significantly improving in-store efficiency and service consistency . Additionally, with insights gained from big data analytics, Cotti Coffee can offer personalized recommendations to its customers, providing a multitude of benefits.
Additionally, Cotti Coffee consistently delivers an innovative product and brand experience. Committed to providing great value coffee, the company meticulously selects only IIAC Platinum and Gold Award-winning 100% Arabica coffee beans, ensuring premium quality in every cup. Beyond its dedication to timeless coffee classics, Cotti Coffee also offers a variety of innovative beverages, including fan favorites such as Coco Cotti, Cheese Latte and its Sparkling Cold Brew series. Offerings are reordered weekly, ensuring they meet the ever-changing preferences of diverse consumers. In addition to its extensive line of beverages, Cotti Coffee also offers muffins, hot dogs and other light meals as part of a growth strategy alongside its line of coffees and beverages. By presenting an ever-changing combination of food and beverages, Cotti Coffee meets the diverse situational needs of consumers, creating products that are both a daily necessity and frequently desired.
With a deep understanding of coffee consumption trends, Cotti Coffee is committed to continuous innovation, expanding its product range and adopting a “survival of the fittest” approach. Its goal is to consistently provide high quality, cost effective and convenient products to coffee lovers. Meanwhile, Cotti Coffee strives to strengthen its strengths in branding, digitalization and supply chain management, propelling small and micro businesses and individual entrepreneurs towards effortlessly realizing their aspirations coffee business.
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