- A new university of Tasmania (Utas) report ordered by the Marine Stewardship Council (MSC) Mark of tuna brands preserved against the principles of the ACCC for environmental complaints.
- The new yougov survey can be canned tuna Consumption is increasing: 78% of Australians now say that they buy preserved tuna, compared to 72% in 2023. Generation Z, Generation Y and young families lead the increase.
Sydney,, May 5, 2025 / Prnewswire / – Australians are invited to Check their cans And look beyond the label of their favorite tuna marks. A new academic study of the University of Tasmania And new ideas from Yougov Reveal which brands make environmental affirmations – and who fail.
In a combined report published on World Tuna DayThe canned tuna is a must for pantry for 78% of Australians, but many buyers remain in ignorance on the way it comes. THE Greenwashing in the tuna industry The report is the first to assess 14 popular brands against ACCC directives for environmental complaints, to discover widespread problems such as vague language, omitted details and a lack of verified evidence.
With the ACCC reducing greenwashing, the results are right: while 79% of Australians say they are trying to buy lasting tuna, only 15% are looking for ecolabels that are independently verified like blue Marine Stewardship Council (MSC) Lie, leaving a lot of vulnerable to deceptive marketing.
“Without third -party verification, there is no way to know if the tuna comes from healthy and well managed fisheries – or from sources that contribute to suhipplication and habitat damage, ” said Anne GabrielDirector of the MSC program, Oceania.
Brands like Coles, John WestThe original merchant, the small tuna, the Walker tuna and the Safcol stood out for the clear and transparent sustainability messaging aligned with the directives of the ACCC. In particular, those who bear MSC certification have obtained a generally higher score.
“Our analysis shows that independent certification is not only useful – it is essential,” said Associate teacher of researcher Dan Daugaard. “Brands with verified complaints are more likely to meet standards and gain consumer confidence.”
With more than half of the wild tuna captures in the world now certified MSC, the best way to be sure that your seafood support sustainable fishing It’s looking for the blue MSC label.
As Gabriel noted, “it is bigger than what is in the box. Each purchase is a chance to protect our oceans and support the UN sustainable development objectives for life underwater and responsible consumption.”
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Source Marine Stewardship Council (MSC)
