In the first 9 months of this year, while many traditional markets declined, the Southeast Asian market rose nearly 31% to around USD 220 million.
Vietnamese companies take advantage of existing trade agreements to boost exports. Especially with the benefit of new generation agreements such as the Regional Comprehensive Economic Partnership (RCEP), the ASEAN region has also become the choice of many companies.
Dragon fruit is the most affected export item when the export market is limited. Kim Hai Food Technology Company also specializes in products made from dragon fruit and recently had to quickly turn the market when exports to Europe and China were hit by wars and epidemics.
By choosing a new market in Southeast Asia, the company has also completed the application for Halah certification, and dragon fruit juice will also be on supermarket shelves in Malaysia in a short time.
“In the current context, logistics costs are increasing day by day. I realize that countries near Vietnam are an opportunity for me and especially the Muslim community, so I’m trying to focus on emerging markets like Malaysia and Indonesia,” said Mr Pham. Cao Van – Director of Kim Hai Food Technology Company.
In the current context, GC Food Company also chooses to enter the Southeast Asian market and chooses to supply raw aloe vera and coconut jelly products to processing plants in Indonesia and Malaysia. These markets have been less interested in the past, but have shown good growth of 20-30% in the past 1 year compared to last year.
Mr Nguyen Van Thu – Director of GC Food said: “One of the good signs is that we are also returning to the ASEAN market. Although it was not a highly valued market before, this year we successfully approached and promoted a number of customers.”
Agricultural exports to the ASEAN region also benefit from the impact of Vietnam’s RCEP and FTA agreements with other countries in the region. According to data from the General Department of Customs, in the first 9 months of this year, although many traditional markets declined, the Southeast Asian market increased by almost 31% to about USD 220 million, of which Thailand Lan is the largest market for Vietnamese vegetables and fruits.
“The ASEAN market that imports the most is Thailand, where there are dragon fruit and then coconut. In general, the market is open, but our company has goods or not. This requires farmers and producers to work with companies to get qualified material produce,” said Mr. Dang Phuc Nguyen – Secretary General of the Vietnam Fruit and Vegetable Association.
According to many companies, ASEAN is a market with many advantages, especially with commitments to open the goods market, preferential tariffs and favorable geographic location. Therefore, Vietnam can benefit from agreements to boost exports to ASEAN in the context of traditional markets that face obstacles.