SINGAPORE – Media OutReach Newswire – March 14, 2024 – Colgate Launch
his first purple toothpaste, Colgate Optic White Purple which instantly corrects yellow tones* from the first brush. Colgate Optic White Purple is an all-purple formula that contains purple brighteners in every tube and incorporates Colgate’s proprietary, cutting-edge micropolishing technology. Combining Colgate’s advanced technology with clinically proven ingredients helps remove surface stains, resulting in a brighter smile.
Colgate Optical White Purple
Created to be the ultimate beauty hack
Among the beauty trends dominating the modern era, the importance of a radiant smile is often overlooked. Teeth whitening is often a lengthy and expensive process that takes days, weeks, or even months. Colgate Optic White Purple is designed to integrate seamlessly into daily routines, providing a convenient at-home solution for achieving instant dazzling results.
Laura Vogel, senior director of oral care, Asia Pacific marketing, Colgate-Palmolive said: “Although brushing your teeth may seem like one of the most basic steps to having a good oral routine, people sometimes forget that the outward appearance of their teeth also matters. At Colgate, we want to empower everyone to take control of their teeth. ”
The Science Behind Colgate Optic White Purple
Inspired by the wheel of color theory, Colgate Optic White Purple harnesses the power of complementary colors to enhance the whiteness of teeth.
Colgate Optic White Purple contains violet brighteners, revolutionary optical pigments that absorb ultraviolet light and reflect blue or violet light. This innovative technology instantly neutralizes yellow undertones, providing greater confidence that allows individuals to shine every day.
A tube of Colgate Optic White Purple contains safe and effective ingredients that promise to deliver on their promises. Infused with a meticulously crafted blend of ingredients, including Core Shell Silica and highly clean silica, this formula provides effective stain removal and gentle polishing for visibly brighter teeth that last**.
Colgate Optic White Purple is available at retailers in Thailand and Vietnam, and will launch in the Philippines in April and Malaysia in May.
To learn more about Colgate Optic White Purple, visit
here.
*For temporary effectiveness
**Result after one week of use. With continued use.
https://www.colgatepalmolive.com
Hashtag: #Colgate
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