TAIPEI, TAIWAN – Media OutReach – October 6, 2023 – On World Smile Day®, global personal and home care brand Colgate-Palmolive (“Colgate”) takes a stand against
Shameful smilehighlighting the beauty and importance of
all smiles through its #FreeYourSmile campaign. This is particularly important given the proven benefits of smiling on health, mental well-being and social connections in society. The region-wide campaign kicks off Colgate’s efforts to tackle this complex societal issue and drive real, positive change.
Colgate first commissioned an independent study across the Asia-Pacific region to gain insights and inform initiatives to propel this eradication movement.
Smile Shame so that society fully benefits from the benefits of smiling.
The Colgate Smile Study 2023 found that 94% of respondents in the Asia-Pacific region would like to be able to smile more freely. Taiwan tops the list, alongside the Philippines and Thailand, where an overwhelming 98 percent indicated their desire to smile without reservation.
The study also found that 93 percent of Taiwanese feel they have the freedom to smile whenever they want – just below the Asia-Pacific region average of 95 percent – and nearly one in two (47 percent) experienced instances where they were forced to smile. feel bad about their smile.
The inaugural study, conducted by research firm Pureprofile in August-September 2023, surveyed more than 4,000 people aged 16-55 across eight Asia-Pacific markets, namely Taiwan, Australia, Singapore, Malaysia, Hong Kong, the Philippines, Thailand and India. More than 500 people were interviewed in Taiwan.
This World Smile Day®, Colgate celebrates all smiles by adapting its iconic logo to represent the many beautiful smiles that surround us every day. Colgate is also collaborating with influencers in the region to further champion this cause, including Taiwanese content creator Ethan Kuan (Guan Shaowen) and weightlifting athlete Hsing-Chun Kuo (Guo Meuchun), both of whom lived
Smile Shame but they now adopt smiles that perfectly reflect each of them.
Additionally, as part of #FreeYourSmile, Colgate is introducing an AI Smile Generator tool at colgate.com/yourcolgatesmile, encouraging everyone to create their personalized Colgate smile on TikTok and Instagram, and spreading the message to celebrate all smiles.
Smile Shame to truly embrace their own unique smiles. We believe brands have the power to challenge unrealistic beauty standards and promote authenticity. This World Smile Day®, Colgate is leading the charge in celebrating all smiles. »
80% of Taiwanese believe that brands should have a role to play in solving the problem of
Smile Shameaccording to the Colgate Smile Study 2023.
When able to smile freely, Taiwanese people mainly report feeling more relaxed about themselves, while others report feeling more confident. In fact, scientific research supports the idea that smiling has a positive impact on mental health.
Socially, smiling is a powerful tool for fostering connections and building trust by making a positive and lasting impression on others.[1].
Smile Shame may not be a familiar term to many. It summarizes feelings of embarrassment, embarrassment, or insecurity regarding one’s smile. The Colgate Smile Study 2023 found that a significant 62% of Taiwanese people relate to the concept of
Smile Shame
Four in five Taiwanese feel they can talk about it safely
Smile Shameknowing that society is becoming more accepting of open and honest conversations about such topics and how it can negatively affect a person.
Smile Shame Whether it is true or not, most Taiwanese citizens are able to identify with this concept. As social media continues to play an undeniable role in how we judge beauty, we hope that today’s initiative will spark a deeper debate to combat beauty.
Smile Shameand help all of Taiwan unleash its beautiful individual smiles. ”
Smile Shame is associated with different attributes in different markets, reflecting varying perceptions of what makes a beautiful smile. In Taiwan, the main factor that
Smile Shame is usually associated with tooth color.
The Colgate Smile Study 2023 also found that in Taiwan, social norms have the greatest influence on those who worry about their smile. In addition to being concerned about others’ comments on their smile, 37 percent say social media influences pressure them with the idea that you need perfect teeth to smile confidently.
#FreeYourSmile is the first step in Colgate’s mission to celebrate all smiles and struggles.
Smile Shame, with other initiatives planned. This movement represents Colgate’s goal to inspire individuals to express themselves freely and proudly, regardless of perceived imperfections.
For more information, please visit
colgate.com/yourcolgatesmile
Hashtag: #Colgate
The issuer is solely responsible for the content of this announcement.
