BEIJING, CHINA – Media OutReach Newswire – February 6, 2024 – On February 5, the highly anticipated Yuewen Global IP Awards, held with great fanfare in Singapore, debuted broadcast on Tencent Video. This is a significant milestone for the prestigious awards ceremony, which extends its reach beyond national borders, reflecting its ambition to establish a global presence. Chinese culture and entertainment group Yuewen expands global reach with IP awards
The awards celebrate Chinese literature and recognize prominent authors, creators and artists in the field, and commemorate their works in digital entertainment media such as animation, cinema, television series and games.
There were a total of 21 categories, such as “most anticipated adaptation”, “most influential adapted character”, “outstanding author of the year”, and “most notable impact of year “. Global distribution agreements have already been concluded for almost 70% of the award-winning licenses.
Hou Xiaonan, CEO and President of Yuewen, took the stage to present the “Outstanding Impact Actor in Adaptations” award to Chinese star Dylan Wang. Hou Xiaonan, who also served as a producer of the TV series “Guardians of Dafeng”, led Yuewen to release a series of popular works, including the TV series “Joy of Life”, “A Lifelong Journey”, the film ” Hello Mom!”, and the animated series “Battle Through the Heavens”.
The highly anticipated “The Guardians of Dafeng” starring Dylan Wang will be Yuewen’s major production in 2024. During the prestigious ceremony, “The Guardians of Dafeng” was awarded the esteemed title of “Most Anticipated Adaptation “.
Through the awards ceremony, Hou Xiaonan aimed to strengthen the global influence of Yuewen’s original IPs. Over the past two decades, China’s online literature industry has been at the forefront of technological and business innovation, and many Chinese licenses have won over audiences around the world.
Hou joined Yuewen in 2020. He is also vice president of the platform and content group at global technology and entertainment titan Tencent, Yuewen’s parent company. Since taking office at Yuewen, Hou has made intellectual property a top priority, working with global partners to build a comprehensive ecosystem and industrial chain to adapt web novels into animation, comics, films , games, television series and derivative products. During his tenure, accelerating globalization became Yuewen’s strategic direction.
This mature IP ecosystem has contributed to Yuewen’s popularity among content creators, as they can not only find an audience for their writing, but also maximize the value of their creation.
Yuewen has also partnered with creative teams from the US, UK, India, Japan and Singapore to develop original intellectual property for the global market and apply the same business model used for Chinese intellectual property. For example, “My Vampire System,” written by British author JKSManga and published on WebNovel, Yuewen’s international platform, has been translated into six languages and adapted into audio and comic versions.
In 2022, Chinese web novels were added to the British Library collection for the first time. Of the 16 works, all were originally published by Yuewen.
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