Chinachem Group Officially Launches “CCG Hearts”, an All New Membership Rewards Programme

HONG KONG SAR – Media OutReach – October 4, 2023 – Chinachem Group (the Group) today held a launch ceremony for its new member rewards program, “CCG Hearts”, at the Central Market. The event was attended by Dr. Bernard Chan Pak-li, Undersecretary for Commerce and Economic Development, Bureau of Trade and Economic Development, Mr. Chua Hoi Wai, Director-General of the Social Services Council of Hong Kong, as well as Mr. Donald Choi, Executive Director and CEO of Chinachem Group. The “CCG Hearts” member rewards program covers Chinachem Group’s six participating hotels and serviced apartments, nine major shopping malls, the Central Market and the cinema. In addition to earning points by spending, members can also earn more points by participating in various acts of kindness, “Quests” that promote community service and volunteering. Members can exchange a wide range of rewards and interesting activities for meaningful life experiences, and encourage others to join in good deeds and share moments of joy with a ripple effect.

Mr. Donald Choi, Executive Director and CEO of Chinachem Group, said at the launch ceremony: “Since our group rebranding in 2020, we have been committed to maintaining a balance between “people, prosperity and the planet” in all areas. our business efforts, with a strong commitment to creating positive impacts on society. With the pioneering member rewards program “CCG Hearts” in Hong Kong, our members not only earn points through their spending, but also have the opportunity to participate in various community services, experience the joy that comes from it, while benefiting to others. Additionally, this program stimulates consumption, helps generate more business for our commercial tenants and contributes to Hong Kong’s economy. Our team has also collaborated with welfare organizations to organize activities for members such as kayaking. cleaning beaches and hiking to remove trash from trails, helping the environment. This fully embodies the balanced development of “people, prosperity and planet”.

The most unique member loyalty program

Unlike other conventional member reward programs, “CCG Hearts” takes “Big Heart.” Big Rewards” as the core concept, providing an innovative volunteer service platform that encourages members to actively participate in community activities and spread positivity. The program will collaborate with various charities and social service institutions under the auspices of the Hong Kong Social Services Council, to launch a wide range of “quests”, including spending time with the elderly, fostering the positive development of younger generation, connecting with nature, and appreciating art and culture. Through these initiatives, the program aims to establish a more supportive and interactive community, contributing to a better living environment in Hong Kong. It is worth noting that since the introduction of several volunteer service activities under “CCG Hearts”, the response has been extremely enthusiastic, with many quests quickly reaching full capacity.

Additionally, members can also earn rewards through their purchases. “CCG Hearts” members can earn points by making electronic payments for their spending at Chinachem Group’s nine major shopping malls*, Central Market, six participating hotels and serviced apartments and the cinema. For every HK$1 spent with a single receipt totaling HK$100 or more, members can earn 1 point. This program not only benefits members but also contributes to the business development of merchants, thereby revitalizing the retail sector in Hong Kong.

*Nina Mall 1 & 2 (Tsuen Wan), Papillons Square (Tseung Kwan O), Lucky Plaza (Sha Tin), Hilton Plaza (Sha Tin), Shun Fook Barn (Yuen Long), Sheung Shui City Center, City Center de Fanling, Paris Cinema Shopping Center London New York (Tuen Mun)

Exciting Mall Tour – Prices for Everyone

By October 31, the
“Hearts of the CCG” Promotion will take place at Central Market (Central), Nina Mall (Tsuen Wan), Lucky Plaza (Shatin) and Papillons Square (Tsuen Kwan O). Members can enter the “Big Heart” draw. Big Rewards”**, with up to 18,000 prizes available, ensuring everyone is a winner and no one leaves empty-handed. Members can also try the “Big Heart” program. Big Rewards » Boom, Boom, Boom! drum game and experience the joy of playing drums on a big screen. Please refer to the attached appendix for detailed location of promotion locations and opening hours.

**
Please refer to the event terms and conditions for the prize distribution method.

Participation in “CCG Hearts” is completely free. Simply download the “CCG Hearts” app and register as a member to enjoy various exclusive benefits and privileges. These include welcome points, birthday treats, shopping discounts, dining deals and free participation in various volunteer “Quests” services. Once members earn points, they can redeem them for more than a hundred exclusive rewards and experiences such as guided nature tours, historical and cultural conservation activities, and culinary evenings, allowing members to enrich their life experiences. Other rewards include shopping and dining vouchers, Nina Hotel accommodation and dining vouchers, Nina Patisserie and Nina Palmier cakes, home appliances, personal care products, lifestyle items and parking reductions. Until October 31, all members can also earn double points on eligible spend.

Charity sale: Chinachem group makes individual matching donations

The promotion also collaborates with the New Life Psychiatric Rehabilitation Association’s Day 330. During the “CCG Hearts Promotion”, a 330-day charity sales booth will be set up at the four “CCG Hearts Promotion” locations in the following order: Central Market (Central), Nina Mall (Tsuen Wan), Lucky Plaza (Shatin) . and Butterfly Square (Tseung Kwan O). “CCG Hearts” members can enjoy discounts on their purchases, and Chinachem Group will make individual donations from all profits from this charity sale to support the promotion of mental health education and encourage more citizens to pay attention to their holistic well-being. .

Annex: