Shanghai,, April 26, 2025 / Prnewswire / – On April 23Under the spotlights of the Shanghai 2025 car show, Chery has officially unveiled its brand new collection series – Himla – marking a key step in the global strategy of this Chinese automaker. Launched in the midst of the global booming market, Himla not only reflects Chery’s strategic ambitions in this segment, but also redefines the future of traditional microphones three main pillars: a complete product portfolio, a new energy transition and an empowerment of smart technology.
During the launch of Chery Brand’s product, Zhu Shaodong, Deputy Managing Director of Chery International, said: “Chery Brand always keeps the original intention as the first choice of family customers.” He also underlined Himla’s strategic vision, stressing: “Himla can master the field, which helps each user arrive at his dream land.”
Globalization is not only to increase in individual markets, but to accurately anticipate industry trends. While picking up consumption goes from purely utility ends to a double focus on “lifestyle and work”, Himla represents the technological prowess of Chery in the redefinition of global mobility scenarios. He stressed that the Himla series is based on the 28 years of Chery’s technical expertise and will make the advantages of the first mobilization of the company more in the three main elements of the NEVs, and intelligent connectivity to actively reshape the world market value chain.
The name “Himla” is inspired by the reverence of mountain peaks and the spirit of conquest, embodying the daring but practical values of its target users. As a strategic pillar of the world of Chery’s global strategy, Himla offers a full range covering compacts at medium size and large microphones, with multiple powertrain options, including petrol, diesel and pure electrical variants. This versatility meets various needs, from commercial utility to family transport and off -road adventure. Essentially, Himla not only represents a large stage in the global strategy of Chery, but also leads to the evolution of microphones towards high -end vehicles and oriented towards passengers through new energy and intelligent innovation.
The launch of Himla is not only the technological declaration of Chery in the collection segment – this changes the situation for the landscape of the world market value. Driven by Chery’s innovation, Himla accelerates the evolution of the global vans market towards four key trends: passenger oriented design, intelligence, premium and the adoption of new energies. For consumers around the world, Himla offers a more profitable and specially designed collection option for each scenario.
Source Chery Automobile Co., Ltd.
