Chivas Regal welcomes Charles Leclerc As an ambassador of the global brand with an exclusive pop-up piano bar before the first Grand Prix of the season, with an appearance of the self-taught pianist.
LONDON,, March 3, 2025 / Prnewswire / – Luxury Scotch Whiskey, Chivas Regal, announced the first Formula 1 driver Charles Leclerc As an ambassador of the global brand in a multi -year partnership, highlighting the brand’s growing influence in modern sports culture.
Throughout the collaboration, Chivas Regal and Charles encourage fans to forge their own path in the redefinition of success. The partnership will celebrate the achievement of personal objectives and creativity along the way, exploring the passion of Charles Pointe de l’Hippodrome, the first being music.
As a talented and self -taught pianist and composer, Charles shares his love of music with fans in recent years who have seen him out several tracks. The time, the precision and the passion he puts in the mastery of notes on a piano reflects the know-how necessary to mix the notes of an emblematic whiskey.
To celebrate this mixture of success, Charles and Chivas Regal Organize an exclusive night’s piano piano bar that brings together the worlds of music and whiskey. Double LeclercThe bar will open on March 11 In MelbourneBefore the opening of the Formula 1 season in 2025 in the city later this week.
The immersive event will give VIP guests and a limited number of lucky fans the possibility of enjoying custom -made chivas regal x Charles Leclerc Whiskey cocktails, while making a unique evening, focused on music, inspired by Leclerc’s passion for the piano. The event will also feature a special appearance by Charles himself, marking the first of the many moments that he and Chivas Regal celebrate together.
Those who go to Leclerc will have the opportunity to discover a new side of the race legend as they explore the merger and the notes of whiskey and music like never before, in an evening that celebrates the artistic talent of the piano and the craft of whiskey.
Nick BlacknellGlobal Marketing Director, for Chivas Regal, at Chivas Brothers says: “It is not a secret that Charles was an incredible success in his life, but it is his tenacious spirit, his commitment to excellence and the off -track passions that inspired this partnership. The 88 piano notes explain how music and whiskey are passion with precision.” Regal. “
Charles LeclercGlobal brand ambassador at Chivas Regal, adds: “Success consists in mixing all the good notes – on and out of the track. My job requires time, precision and dedication, but what really motivates me is the journey, my passions and the shared moments along the way. Chivas Regal embodies this same philosophy.
Be in a chance to gain a coveted place at Leclerc Melbourne And meet Charles, fans can direct the Melbourne expiration time to enter and find out more. The entrance closing date is Saturday, March 8.
This marks the start of a collaborative partnership between Charles Leclerc And Chivas Regal, with other moments of coming celebration. Fans can be kept informed of the new partnership by following @ChivasregaL on Instagram or visit Chivas.com.
Please enjoy Chivas Regal in a responsible manner and never drink and drive.
Publisher notes
For more information, please contact: clcxchivas@wearetheromans.com
For imaging, please see HERE.
About Chivas
Chivas Regal is the original Luxury Mixed Whiskey. Launched in 1909, Chivas is an integral part of the growth of the Scotch Whiskey category worldwide – with a retail value today of more than 2.07 billion euros.
Chivas believes in the celebration of the next generation of whiskey drinkers who are rising and those around them to forge new paths of success – this is why Chivas ethics is “ I rise, We Rise ”, a nod to the importance of hard work, of the community and tearing the Book of Rules. These values were instilled by founding brothers James and John Chivas which was the pioneer of the art of mixing whiskey in the 19th century Scotland And has become pillars of the community because of their tireless work ethics, their stampede and their conduct. Chivas continues this vision of collective success thanks to its long -standing association with global sports culture, having benefited from partnerships with the Premier League football clubs for many years, and now in its last decision as “Official Team Partner” of the Formula 1 team of Scuderia Ferrari HP in a new global partnership.
Chivas mixes his spiritual house in Speyside, ScotlandWith more than 100 countries around the world, which have made Chivas worldwide success today. The Chivas range mixes timeless classics with modern innovation and includes: Chivas 12, extra chivas, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis XX, Chivas 25 and Chivas Régal The Chivas icon.
I get up, we get up.
About Leclerc
To celebrate Charles Leclerc As an ambassador of the World brand of Chivas Regal, The Racing Legend and The Luxury Scotch Whiskey organize an exclusive piano-bar pop-up at one night Melbourne on March 11thBefore the Formula 1 2025 season. The event brings together the two worlds of whiskey and music, signaling the start of a collaborative partnership and marking the first moments that he and Chivas Regal celebrate together.
Chivas Regal X Charles The Clerk Signature SERE – “Monaco Spriz”
Charles Leclerc Signature service. A torsion on an Italian classic adjusted for the French Riviera.
- 30 ml Chivas Regal 18 years old
- 30 ml of cordial elderflower
- 20 ml of lime juice
- Champagne 60 ml
- Glass: rod glass
- Garnish: mint sprig
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Source Chivas Regal
