Beijing,, February 7, 2025 / Prnewswire / – Harbin, capital of the northeast China Heelongjiang provinceillustrates the flourishing economy of the country’s ice cream and snow.
During the holidays of the eight -day spring festival in 2025 of January 28 to February 4The city has seen booming tourism. As a park on the theme of ice, known for its dazzling ice sculptures, Snow Harbin world Attracted more than 610,000 visits. In particular, more than 100,000 visits have been made February 1fixing a new record for one day attendance.
The growing popularity of the park is partly attributed to the coming role of the city as host of the 9th Asian winter games, which will be held from February 7 to 14marking China second major winter sporting event after Beijing 2022 Winter Olympics.
Chinese President Xi Jinping will attend the opening ceremony of the 9th Asian winter games and will organize a welcome banquet for foreign leaders present.
The economy of ice and snow enters the “fast way”
XI paid particular attention to the development of China Sports and snow industries, urging efforts to consider the economy of ice and snow as a new growth point aimed at promoting the development of the whole industrial chain involving sports and culture of culture ‘Winter, snow and ice and tourism equipment.
In recent years, when winter sports and tourism have increased in popularity through ChinaThe ice and snow economy has experienced significant growth.
According to the General Administration of Sport of ChinaThe number of people participating in various ice and snow sports such as skating, skiing, curling and ice hockey on a national scale reached 57.35 million during the 2023-2024 snow season. More than 385 million winter leisure visits were recorded, marking an increase of 38% compared to the previous year.
During the last snow season, Harbin alone welcomed more than 87 million visitors, marking a 300% increase in annual shift and generating 124.8 billion yuan (about $ 17.4 billion) In tourist income – amazing growth of 500%.
Meanwhile, consumption of ice and snow becomes an important point of growth to extend domestic demand, transforming “cold” resources into hot “engine” for economic development.
According to shopping and online shopping platforms, orders for ice and snow equipment has increased, while research and snow-growing research and reservations have experienced rapid growth during the shopping festival “Double 11” last year.
On China Leader of the electronic commercial platform, Tmall, sales of categories such as down jackets, thermal wear and ski equipment jumped more than 200% over a year at the double 11 shopping festival “.
General perspectives
To exploit its abundant ice and snow resources for economic development, China Intensify efforts to extend its winter economy, encompassing sports, culture, equipment and tourism.
According to the directives published by the General Bureau of the Council of State, the country aims to promote its economy of ice and snow as a new point of growth, in order to reach an economic scale of 1.2 Billion of yuan (about $ 169 billion) by 2027, and 1.5 Billion of yuan by 2030.
To achieve these objectives, various cities and regions integrate winter sports and tourism in their development plans.
THE Heelongjiang province Promotion of the creation of a winter sports demonstration area in China-Shanghai Winter Organization, accelerating the development of ice and snow equipment and digital industry parks.
In BeijingThe city has launched an action plan, offering 24 specific measurements in areas such as the expansion of sports and the consumption of ice and snow, and progressing the construction of installations on ice and snow sites.
The vigorous growth in the ice and snow economy has also drawn global attention. A multitude of measures, including optimizing policy without visa and the opening of new international flight roads, have attracted a number of foreign tourists to start their “trip to China” and enjoy the winter season in the country.
China The economy of ice and prosperous snow has also injected new momentum into the world tourism market, the spokesman for the Chinese Foreign Ministry, Guo Jiakun, said a warm invitation to friends around the world on Thursday to friends around the world Participate in ice and snow events, promoting friendship and cooperation.
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Source CGTN
