BANGKOK, THAILAND – Media OutReach Newswire – March 26, 2024 – Central Department Store, under the management of Central Retail Corporation, announced a substantial investment of 4 billion baht to transform Central Chidlom into “The Bangkok store“Aspiring to establish itself as a luxury department store, it strives to offer its customers a complete “one-stop shop” experience. Setting new benchmarks with its sophisticated world-class design, elegant architecture and selection Curated by global luxury brands, Central Chidlom aims to offer exceptional services, positioning itself as an inspiring destination for discerning shoppers, paving the way for a new era of luxury retail in Bangkok.
Natira Boonsri, CEO of Central Department Store Group under Central Retailrevealed,
“Established in 1974, the store was strategically positioned in the heart of the city to meet the needs of a high-end clientele and pioneered the ‘one-stop-shop’ concept in Thailand. Evolving for over five decades in the alongside Thai customers and the retail industry, today marks another significant milestone as Central Chidlom ventures towards becoming a luxury department store. We no longer consider Central Chidlom simply as a department store; It is now The Store of Bangkok, the embodiment of sophisticated shopping for Thai and international customers.
The new Central Chidlom, called “The Bangkok store“, stems from Central Department Store Group’s vision to serve as “a store of endless inspiration for every moment of your life. “Incorporating three key principles into its redesign, the store aims to establish itself as a luxury department store:
The design and concept store
Central Chidlom collaborates with Thailand’s leading architectural firm and a global consultancy to create contemporary architecture. Designed to fit the Thai lifestyle, it excels in intricate details while embracing international style:
- Improve the experience: Expanding the central store space to provide a spacious and airy ambiance, evoking luxury and relaxation, and providing a shopping experience designed to suit each product category.
- Elevating architecture: Redesign the exterior facade of Central Chidlom, which serves as its signature, to modernize the appearance of the store. By opting for frosted white glass, capable of illuminating and changing color at night, Central Chidlom will become a bright, vibrant, lively and iconic landmark of Bangkok.
- Improve accessibility: Added a Sky Bridge on the first floor to connect directly to the luxury floor and extended the existing Sky Bridge on the second floor to provide guests with easier access to Central Chidlom.
The Selected Destinations Store
Children’s center represents the uniqueness of the store itself, serving as a destination bringing together a wide range of brands under one roof:
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Luxury world: Delivering a world-class luxury shopping experience with:
- Luxury gallery features an opulent range of prestigious global brands, such as Balenciaga, Bottega Veneta, Burberry, Céline, Chanel, Dolce & Gabbana, Fendi, Gucci, Loewe, Louis Vuitton, Missoni, Miu Miu, Prada, Roger Vivier, Saint Laurent and Versace, guaranteeing an exquisite shopping experience.
- Shoe Avenue, the ultimate destination for a luxurious collection of designer shoes. Brands such as Bottega Veneta, Burberry, Christian Louboutin, Gucci, Jimmy Choo, Prada, Roger Vivier, Sergio Rossi, Tod’s, Tom Ford and Vivienne Westwood are featured, with exclusive debuts of brands making their first appearance in Thailand.
- Beauty World: Beauty Gallery, a new pinnacle of luxury and grandeur in Thailand, spans over 6,000 square meters. It houses an exquisite range of beauty products from over 150 renowned global brands, including exclusive stalls from prestigious names. Beauty Galerie offers an exclusive distribution of elite brands, as well as a space dedicated to organic and niche beauty products.
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World of Youth: By expanding its customer base among the new generation, Central Chidlom stands out as the first and only department store with
Boulevard sneakersa space presenting more than 800 pairs of sneakers, including the latest collections, special editions and rare models from various renowned brands. - Best Food Destination: Selection of restaurants and cafes adapted to all lifestyles and preferences, with a number of catering points multiplied by three, totaling more than 60 establishments. This expansion aims to meet the lifestyle needs of customers who visit the store not only for shopping but also for hanging out.
- Top notch service: Enhanced services such as enhanced concierge lounges, personal sales assistants and digital parking services have significantly improved the customer experience.
The communities store
Central Chidlom continues to be a source of inspiration, aiming to foster strong communities by encompassing:
- Client orientation: Catering to three main customer groups: (1) High-spending customers who appreciate well-curated products, (2) Creative and inspired young people who are interested in fashion, art and innovation, and (3) Travelers and expatriates in Thailand.
- Presentation of CENFINITY to elevate the private loyalty program for top customers of Central Department Store, Robinson Department Store, Central Embassy and The1 members. This program has been redesigned to be more personalized and tailored to the needs and lifestyle preferences of the store’s valued customers.
- Establishing a new identity for Central Chidlom through redesigned logos and fonts, inspired by the new store design. The introduction of the distinct “Central Chidlom Rose Pink“The color derived from Central Chidlom’s iconic floral event will be exclusive to Central Chidlom.
- Position Central Chidlom as the store of infinite inspiration for communitieswhich presents creative events covering art, music and gastronomy throughout the year, in partnership with local and international collaborators.
Spending trends remain robust among the upscale clientele and younger demographic, with projections showing a 20% increase in foot traffic and 30% growth in sales following full-scale operation of the redesigned Central Chidlom in 2025.
Central Chidlom is set to launch its new identity, embodying the concept of “The Bangkok store“, inviting local and international customers to discover
the latest luxury, beauty and fashion offers in April. Additionally, valuable customers can anticipate
the big reveal of the completely renovated Central Chidlom in December this year.
Hashtag: #CentralRetail #CentralDepartmentStore
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